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Tag Archives: blog

How to Create a Blog Editorial Calendar

How to Create a Blog Editorial Calendar

There are several challenges to blogging. One of the biggest is wrangling and organizing ideas. In the beginning you have lots to write about, but one day you’ll wake up and wonder, “What should I blog about today?” One of the easiest ways to avoid this is through an editorial calendar. Here’s how to create one quickly and easily.

Gather Your Tools

Before you can create your editorial calendar, you need to figure out what system will work best for you. Twelve month calendars come in difference sizes. Some you can hang on a wall. Others are like books. You can use a print or digital planner. Or you can use online tools, such as Google Docs or Evernote. If you use WordPress, you can use a plugin like Ideas to store blog post ideas and Editorial Calendar to schedule your posts. I’m taking a serious look at CoSchedule, which isn’t free, but along with organizing an editorial calendar, it also allows you to create your social media post related to the blog article at the same time.

List Themes and Topics

  1. Start by writing down the main theme of your site. For example, Work-At-Home Success is about working at home.
  2. List the categories and tags you have so far. In my case, I’d list telecommuting, home business, online income etc.
  3. List categories and tags you haven’t used yet, but plan to cover.
  4. Do keyword searches on your categories and tags to find additional themes and topics.
  5. Look at the calendar for holidays and other events. For example, if you own a lingerie blog, it would be helpful to know that August 8 is National Underwear day. Some fun places to check out for writing ideas include BrownieLocks and Teacher’s Corner (scroll down to see the months). 
  6. Read 14 Ways to Generate Blog Ideas for more ideas.

Determine Your Writing Schedule

  1. How often will you post? Everyday? Three days a week?
  2. Which days will you post?
  3. Consider themed days or regular post types. For example, if you have a business blog, you can have “Marketing Mondays” in which you write about marketing on Mondays. Here at Digital Writer Success, I post about blogging on Mondays and writing/publishing on Wednesdays. Tuesdays and Thursdays I post writing jobs. Over at Work At Home Success, I post twice a day, jobs and an article, Monday through Thursday, and the newsletter (with more jobs) and podcast on Fridays.

Fill In Your Calendar

It’s difficult to make an editorial calendar too far in advance, unless you decide to have monthly themes, like magazines do. Starting out, sometimes it’s easier to plan two to four weeks ahead. This gives you the chance to see how well your calendar is working and what you can tweak to make it better.

Be Flexible

Depending on your blog topic, much of your content will likely be evergreen, meaning it will be relevant for a long time. But sometimes, things happen in your personal life or in the news that would be a great tie-in to your blog. Don’t be afraid to reschedule an evergreen post with something current. For example, my computer crashed a couple weeks ago, so I wrote a piece about how to prepare for tech disaster when working at home for Work-At-Home Success. Basically, your calender is designed to help not hinder or restrict you. It’s flexible and can change.

About Leslie Truex
Leslie Truex is an ideaphoric writer, speaker, entrepreneur, social worker and mom trying to do it all from the comfort of her home. Since 1998, she's been helping others create careers they love by providing work-at-home information and resources through Work-At-Home Success.
Connect with Leslie: Facebook | Twitter | LinkedIn | Google + | Pinterest
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Note: Work-At-Home Success contains advertising as well as screened work-at-home jobs and resources. Some posts may contain affiliate links, which means I may receive compensation if you register or buy using the link. Occasionally, WAHS publishes "Supporting Contributor" posts or paid reviews for which compensation is paid. These posts are marked as such. All opinions are my own. Click here for full details and disclosures.


Quick and Dirty Guide to Building a Website

Basic Web Building

The first incarnation of Work-At-Home Success was built using MS Publisher and later with MS Frontpage (Expressions). These tools made it easy to design a site without knowing how to code, but you still had to know about FTP (file transfer protocol) and how to tweak code.

Eventually, a host of online content management programs were developed such as WordPress and Joomla, that made building a website fast and easy for everyone, even people with little to no tech skills. Many webhosts started adding these systems, templates and scripts so you could add on to your site without knowing how to upload and install them.

Today, you don’t need a lot of tech know-how to build a website, although it helps to not be afraid technology. Here is a quick guide to building a website.

1) Buy a domain name. Many webhosts include a domain name free in the purchase of their services. Or you can buy it separate from any domain registrar. I use Godaddy (aff) but there are others. Buy a name that fits your business idea, uses a keyword related to your idea, is easy to remember, and is available as a .com. Avoid using numbers (spelled or written) and hyphens. Both make it more difficult to say your domain name and give people too much opportunity to type it in the browser wrong.

2) Buy webhosting. You have many choices and it can get overwhelming especially if you don’t understand what the features (i.e. SSL or cgi) mean. I recommend you choose a host that offers cPanel which acts like a dashboard to access all the features of your website. It should also have Fantastico Deluxe or other similar auto install script library. Fantastico Deluxe includes a host of programs and scripts including WordPress, Joomla, classified ads, customer support, forums, e-commerce, email lists, polls, and more. I use Hostgator(aff), which I have a love/hate relationship with. It’s very affordable and when its working, it works well. But I have some issues, some of my making and some of Hostgator’s making. BlueHost is another popular webhost. I have had many people say they moved to LiquidWeb and they’re very happy about it.

3) Connect your domain to your webhost. If you buy your domain name separate from your hosting, you need to tell the domain registrar where to send your domain name when it’s typed into the browser. To start with, it’s “parked” at the registrar. Login to your registrar, click on you domain and choose “change nameservers”. You should have received an email from your webhost or you can login into your host and get your nameservers in your cPanel. It’s two sets of numbers. Simply copy and paste them into the “change nameservers” information box, click save and wait a few minutes. If you bought your domain with your webhost, your host will take care of this for you.

4) Build your site. Login to your cPanel and check out the options under “Software/Services”. There you’ll find website builders (i.e. Weebly Site Builder) and Fantastico Deluxe (or other auto script library offered by your host). I have a preference for WordPress, which is found in Fantastico Deluxe. Whatever you choose, you’ll be asked where you want it installed (choose your domain name). You may need to create items such as admin username and password. Just follow the directions and within a few clicks, you’ll have the foundation of a website.

5) Customize your website. Many content management programs like WordPress make customization, such as themes and added features (plugins) easy. Make sure your site colors and graphics match the theme and mood of your business. At the very least, your site should have an “About,” “Contact,” and “Privacy” page along with your business information. You also want to make sure your website is easy to navigate so visitors can find what they need. That means figuring out good organization and structure of the site. Avoid things like frames, flash and video or audio that plays automatically.

About Leslie Truex
Leslie Truex is an ideaphoric writer, speaker, entrepreneur, social worker and mom trying to do it all from the comfort of her home. Since 1998, she's been helping others create careers they love by providing work-at-home information and resources through Work-At-Home Success.
Connect with Leslie: Facebook | Twitter | LinkedIn | Google + | Pinterest
Sign up for the newsletter below to get more great tools and resources.



Note: Work-At-Home Success contains advertising as well as screened work-at-home jobs and resources. Some posts may contain affiliate links, which means I may receive compensation if you register or buy using the link. Occasionally, WAHS publishes "Supporting Contributor" posts or paid reviews for which compensation is paid. These posts are marked as such. All opinions are my own. Click here for full details and disclosures.