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Tag Archives: blog

How to Get Advertisers for Your Website or Blog

How to Get Advertisers for Your Website or Blog

You can’t visit very many websites online and not come across ads. As a newbie online entrepreneur, you might be wondering how you can get paid for advertising on your website or blog as well. Here are some tips:

1) Build your credibility. Too many online entrepreneurs put the cart before the horse by worrying about selling ads before having built a positive reputation. No one is going to buy from ads and no one is going to buy ad space on your site until they know more about you. So your initial focus should be on providing quality to your visitors. Do through great information on your site and positive, engaged social media.

2) Build traffic and followers. Along with providing information and resources people want, you need to build the number of people visiting your site. Many advertisers are going to want stats such as the number of unique visitors, email list subscribers, social media followers and possibly page rank (PR) and/or Klout score. They’ll also want to know about your audience demographic such as gender and age, which you can get through Google Analytics.

3) Use other advertising options initially. Ad networks such as Google Adsense and affiliate programs will provide revenue when clicked on or visitors buy from the link. Using alternative ads shows other where ad space is available on the site. Just be careful not to over do it. You don’t want potential advertisers to feel like their offer would be lost in a sea of other ads.

4) Create an advertising information page. Make it easy for potential advertisers to get information about your website and ad rates. On your ad page, have your website statistics, ad options, rates and availability, and advertising policy, if you have one. You can even include a link to a payment processor so advertisers can buy right away. At the very least, have a contact form so they can get in touch with you.

5) Offer discounts for multiple or long-term advertising. You can put together special packages and offer them on your website advertising page, or you can make the offer individually to advertisers you want to work with.

6) Be kind to advertisers. If you make a mistake in an add run, fix it and offer a bonus. For example, once I accidentally took an ad down early. To make up for it, I put the ad back up to finish the run it missed and added an extra month. I once had an advertiser wanting to run an ad for the same offer another advertiser was running. This would dilute both their ads, so I suggested running the ad in a place that wouldn’t compete with the original ad.

About Leslie Truex
Leslie Truex is an ideaphoric writer, speaker, entrepreneur, social worker and mom trying to do it all from the comfort of her home. Since 1998, she's been helping others create careers they love by providing work-at-home information and resources through Work-At-Home Success.
Connect with Leslie: Facebook | Twitter | LinkedIn | Google + | Pinterest
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Note: Work-At-Home Success contains advertising as well as screened work-at-home jobs and resources. Some posts may contain affiliate links, which means I may receive compensation if you register or buy using the link. Occasionally, WAHS publishes "Supporting Contributor" posts or paid reviews for which compensation is paid. These posts are marked as such. All opinions are my own. Click here for full details and disclosures.


5 Formats to Consider for Your Blog

5 Formats to Consider for Your Blog

Blogs come in many forms. Some are diaries while others provide information. Most have the potential to make money, but some formats can lead to income faster than others. Here are few of the different types of blogs you can start.

Day-in-the-life: These blogs are diaries in which the author is sharing personal information about her life. It’s like reality TV online. The success of this type of blog is less about what happens in life and more about how the blogger writes about what’s happening in life. Bloggers with popular day-in-the-life blogs have a unique writing style that is usually funny and maybe snarky, but always engaging and entertaining. These blogs take longer to make money than most other blogs because they’re read for entertainment (as opposed to information, which is what most people jump online to get) and have a limited audience. But if you can create buzz and get readers to share your content with their networks, you can have a profitable day-in-the-life blog.

Information: Everyone is an expert at something and there are other people who’d like to know how you do it. The topics for information sites are limitless and can include anything from keeping the house clean in 3 minutes a day and feeding a family of 4 for $10 a month to how get your voice heard in local politics and ask the boss to work at home.  Information blogs have great potential for making money if you’re sharing information others want to know about. Since most people go online for information and many are willing to pay for stuff to solve their problems, by sharing the information and the resources you’re providing a service and getting paid.

Reviews: Some review sites are terrific and others are just trying to make a buck off of every new product that comes out. For a review site to be profitable, readers need to trust that you have experience with the product or service you’re reviewing and that you’re telling the truth. If you’re good at reviews and build a loyal following, you could end up with companies sending you free stuff to review. Just remember to include a disclosure about getting free stuff.

Communication: Blogging is frequently lumped in with social media because of its ability to engage readers. As a result, many businesses use blogs to inform and educate customers about products and services, provide news and updates and respond to customer complaints. If you have a business, creating a blog can improve your customer relations and act as a marketing tool to boost your business’ bottom line.

Niche Blogging: Most niche bloggers I know have many (50 or more) highly niched blogs that provide specialized content and promote at least one affiliate product. Niche simply means a laser targeted market. Blogging is a wide market. Mommy blogging is a more specialized market. Military mommy blogging is a niche. The success in niche blogging comes from choosing a topic that lots of people want to know about AND will pay money to buy the suggested solution.  In many cases, a niche blogger will set up 50 or more articles that recycle over time. While niche marketing does work, niche blogs often make only a few dollars, which is why niche bloggers have many blogs ($5/day X 50 blogs= $125/day). And if your niche is a fad, it will eventually run its course and stop making money. As a result, niche bloggers need to stay on top of trends and work to create new niche blogs.

About Leslie Truex
Leslie Truex is an ideaphoric writer, speaker, entrepreneur, social worker and mom trying to do it all from the comfort of her home. Since 1998, she's been helping others create careers they love by providing work-at-home information and resources through Work-At-Home Success.
Connect with Leslie: Facebook | Twitter | LinkedIn | Google + | Pinterest
Sign up for the newsletter below to get more great tools and resources.



Note: Work-At-Home Success contains advertising as well as screened work-at-home jobs and resources. Some posts may contain affiliate links, which means I may receive compensation if you register or buy using the link. Occasionally, WAHS publishes "Supporting Contributor" posts or paid reviews for which compensation is paid. These posts are marked as such. All opinions are my own. Click here for full details and disclosures.