Tag Archives: blog

The Secret to Blogging Success

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There are many reasons to choose blogging as a work-at-home option. It’s affordable to start.  It’s easy. And you can create a blogging business based on your interests or passions.  But that doesn’t mean blogging doesn’t take work. There is no blogging-push-button-automatic-money-machine. Like any venture, blogging is a business that takes planning and implementation.

There are several reasons why bloggers fail to make money, but one of the significant ones is that they spend too much time on the format, appearance and content of the blog and not enough reaching out to get readers.

The secret to success in blogging is…

READERS

If people don’t come to your blog, they won’t click on your offers and don’t create traffic numbers that entice businesses to advertise with you. If you don’t have traffic, you don’t have income.

So while having an attractive and easy to navigate site with great content is important, a significant part of the blogging job is to get people to read it. The way to get people to read it is to have a marketing plan. To create your plan:

1) Learn about your market. Visit Yahoo Answers and online forums related to your topic to find out what people are asking questions about. What are their concerns, issues, problems, tips etc?

2) Write content based on what people want to read.

3) Let people in your market know that your blog has answers their burning questions. There are many ways to do this including social networking, participating in forums, writing articles etc. Choose several marketing strategies, implement them on a regular basis. Track which ones bring people to your site and which ones don’t. Tweak the ones that don’t work and if they still don’t work, get rid of them and try something else.

Blogging for money is all about getting people to read what you’re writing. It takes time and effort to find the people and get them to your site. It’s not a one-time effort either. Blog marketing goes hand-in-hand with writing content, and the other tasks involved in running a profitable blog.

Work-At-Home Success offers two great blogging resources. Blogging for Bucks through Work-At-Home Success University is a four week email course that takes you step-by-step in getting started as a blogger. Or Profit Blog Blueprint which not only gets you started, but delivers monthly blogging ideas, PLR content, and reports and tools to enhance your blog.

Is Your Blog Informative or a Blogmercial?

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Many who start a blog, do so to make money. As a result, money often becomes the focus of the blog. They place ads in the header, sidebar and within or between posts. They do paid reviews. They continuously search for money-making options that can be added to to the site. The problem is that too often these blogs lose start looking like the Las Vegas strip and stop providing value to readers.

People who read blogs do so to get information, advice or to be entertained. While they don’t mind reviews or ads, they don’t want to be sold all the time. To make sure your blog attracts readers and makes money:

1. Keep your readers in mind at all times. Does your content add value to your readers’ lives? Is the content easy to find and understand?

2. Check out the products and services you promote, advertise, recommend or review. Your readers trust you. Don’t ruin that trust in effort to earn a buck. A loyal, regular follower is worth a great deal of money. Don’t lose her by having poor quality products or services promoted on your site.

3. Be honest with your readers. If you got something for free, say so. If you’re recommending a product and will get paid if your readers buy it, say so. Again, it’s about trust.

Making money with your blog isn’t bad. Similar to how magazines make money with ads, you can do the same. But think of a magazine that had so many ads that you couldn’t find the content. Or the content was suspiciously like an advertorial. That’s what you want to avoid. The more value you offer your readers, the more likely they’ll keep coming back and the more they’ll buy.