Note: Work-At-Home Success contains advertising as well as screened work-at-home jobs and resources. Click here for full details and disclosures.

Tag Archives: Internet marketing

Take Advantage of the Holidays to Make Extra Cash

Holiday Home Business Ideas and Tips to Marketing During the Holidays

Yesterday I posted an article on three free ways you can make money during the holiday season. I wanted to let you know about two other articles I wrote for Home Business About.com that can help you. If you’re looking for home business ideas or if you have a home business but need tips for marketing during the holidays, you’ll want to check out the articles below.

7 Holiday Businesses You Can Start outlines seven holiday business ideas, several of which can be extended to year round.

Holiday Marketing Plan for Home Business provides tips and information on how to “package” your products and services, and ideas to sell them during the holidays.

About Leslie Truex
Leslie Truex is an ideaphoric writer, speaker, entrepreneur, social worker and mom trying to do it all from the comfort of her home. Since 1998, she's been helping others create careers they love by providing work-at-home information and resources through Work-At-Home Success.
Connect with Leslie: Facebook | Twitter | LinkedIn | Google + | Pinterest
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Note: Work-At-Home Success contains advertising as well as screened work-at-home jobs and resources. Some posts may contain affiliate links, which means I may receive compensation if you register or buy using the link. Occasionally, WAHS publishes "Supporting Contributor" posts or paid reviews for which compensation is paid. These posts are marked as such. All opinions are my own. Click here for full details and disclosures.


SEO — Search Engine Optimization Made Easy

internet

When I posted Work-At-Home Success online, getting search engine ranking wasn’t that hard. Today, it seems like rocket science. I know people who’ve been online for years, as I have, and don’t bother with search engine optimization just because it’s complicated and the rules are always changing. But other online marketers focus solely on SEO, spending money on software or a SEO consultant to continuously monitor and tweak sites to maintain rankings. (Some people try to trick search engines, which is called black hat SEO, and isn’t recommended).

It’s my opinion that while you don’t want to rely solely on SEO, you don’t want to ignore it either. About 30% of the traffic into Work-At-Home Success comes from search engines, suggesting how important SEO is to a web marketing strategy. So while I don’t spend a great deal of time monitoring my search engine rankings, I do work to make sure my sites are optimized so that search engines can find and rank them.

The basics of SEO involve:

Keywords

These are the words that your target market uses to search for your products or services online.  You use these keywords in the meta tags and content of your site to help search engines index and rank your site. Don’t just rely on your ideas for keywords. Use a tool such as Google’s Keyword Tool that will tell you what keywords and phrases web-searchers are using now to find information on your topic. While it would be nice to ranked number one for all your keywords, odds are you won’t. But, you can rank number one for a few and still rank well for others.

Meta-Tags

Meta-tags are hidden code on your website or blog that search engines use to index and list your site. The most common meta-tags for SEO are “Title”, “Keywords” and “Description”. Each page of your website or blog should have these tags specific to the content of the page. When I first started Work-At-Home Success, all the pages had the same meta tags. Today, each page gets it own title, keywords and description. Your website software should have a feature to let you add meta-tags to your pages. My sites are mostly WordPress on which I use the All-In-One SEO Pack or Greg’s High Performance SEO.

Content

Search engines also scan your website page to see what keywords are used. To ensure relevance, you want to use your keywords and variations of your keywords without overdoing it. For example, when I’m writing about work-at-home jobs, I also use words like work-from-home jobs, telecommuting jobs or home-based employment. But don’t stuff your content with keywords either or that could hurt your rankings. In most cases, if you write content your visitors want to read, you’ll be using the right words in the right amounts. Be sure to use a keyword in your content title.

Link Popularity and External Linking

One way search engines determine if you offer quality content others want to read, is to check how many other sites are linking to you.  This isn’t just how many sites link to you, but the quality of the sites as well. Further, the search engines want to know what types of sites you’re linking out to. Even when it comes to search engine ranking, the quality of company you keep is important. If Google will actually penalize you if there are links to your site on other websites it doesn’t think are a good match. Yikes!

Great ways to increase your link popularity are to write articles and guest posts for other websites that target your market, and social networking and bookmarking. Also, check that all the links you post on your site provide the same high quality products or information that you do.

Still confused? I believe that if you use the meta tags and offer content people want to read, search engines will find you and like you.  Just remember that SEO isn’t something you do once and then forget it. The search engines are constantly finding and ranking new information posted online. To stay at the top, you need to continue to provide quality search engine optimized content.

About Leslie Truex
Leslie Truex is an ideaphoric writer, speaker, entrepreneur, social worker and mom trying to do it all from the comfort of her home. Since 1998, she's been helping others create careers they love by providing work-at-home information and resources through Work-At-Home Success.
Connect with Leslie: Facebook | Twitter | LinkedIn | Google + | Pinterest
Sign up for the newsletter below to get more great tools and resources.



Note: Work-At-Home Success contains advertising as well as screened work-at-home jobs and resources. Some posts may contain affiliate links, which means I may receive compensation if you register or buy using the link. Occasionally, WAHS publishes "Supporting Contributor" posts or paid reviews for which compensation is paid. These posts are marked as such. All opinions are my own. Click here for full details and disclosures.