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Tag Archives: Internet marketing

Three Reasons Your Online Venture Isn’t Making Money

3 Reasons Your Online Venture Isn't Making Money

Some people have all the luck. They get an idea, put it online and within weeks they’re making money. Unfortunately, most people don’t make much if any money in their online ventures. Instead their bank accounts dwindle lower and lower and they are left wondering, what happened?

There are many reasons why online work-at-home success may have eluded you, but the most common are:

1) Focusing on money instead of skills or passion. It’s easy to get sucked into the hype of fast easy money; however, successful online entrepreneurs know that the money is only part of the equation. You can make a money selling widgets, but if you don’t know anything about widgets, don’t like widgets, or aren’t passionate about widgets, you won’t succeed in the long run. So your first step to success is to identify your skills, interests and passions.

2) Focusing on you instead of your market. You may have the best products around, but if no one wants or need them you don’t have business. So once you identify your skills and talents and begin to brainstorm business ideas, you need to also determine if there is a market for what you want to sell. Online this can be done using SEO Book Keyword Tool which will tell you how many people searched using keywords related to idea in the last month.

3) Poor or nonexistent marketing. People can’t buy from you if they can’t find you. Once they find you, they need to know what’s in it for them (benefits) if they buy your product. Many consumers won’t buy on the first trip to your site, so you need to give them opportunities to get to know you before buying through a blog, emailed newsletter or free report.

Earning an income online is possible. But you won’t simply sign up for a program and have money showing up in your bank account. Like any other money-making venture, it takes research and work.



Note: Work-At-Home Success contains advertising as well as screened work-at-home jobs and resources. Some posts may contain affiliate links, which means I may receive compensation if you register or buy using the link. Occasionally, WAHS publishes "Supporting Contributor" posts or paid reviews for which compensation is paid. These posts are marked as such. All opinions are my own. Click here for full details and disclosures.




The Most Important “Job” In Your Home Business

Marketing Is Your #1 Job in Home Business

If I were to ask you what was the most important “job” in running your business, what would your answer be? For many solo-entrepreneurs the answer is selling a product or delivering a service. A Realtor tells me helping clients buy or sell homes is the most important job. A direct sales rep tells me selling her products is the most important job. A freelance writer tells me writing is the most important. And so on. But they are all wrong.

Any any business, the most important job is marketing. I’m convinced that most small and solo-person businesses that struggle, do so because they fail to see that job number one is getting the word out. That doesn’t mean that the product or service isn’t important. Obviously it is. But without clients or customers, there is no one to provide products and services to, and therefore no business.

Once you grasp the idea that marketing is crucial, you can redesign your business efforts so that it becomes part of your daily tasks. In fact, not a day should go by in which you don’t do at least one thing that lets the world know about your business whether its running an ad, calling people on the phone, writing an article or press release, etc. Marketing is not something you do once in awhile when you need clients. It’s also not something you do once and sit back and wait for results. Marketing is pro-active and needs to be done every day to build and maintain a steady stream of clients and income.

If you’re not sure what to do, talk with experts in your field or get a good marketing book and create a marketing plan. Then add marketing tactics to your daily to-do list so that it becomes habit.

Below are some of my favorite marketing books for small and solo-person businesses:




Note: Work-At-Home Success contains advertising as well as screened work-at-home jobs and resources. Some posts may contain affiliate links, which means I may receive compensation if you register or buy using the link. Occasionally, WAHS publishes "Supporting Contributor" posts or paid reviews for which compensation is paid. These posts are marked as such. All opinions are my own. Click here for full details and disclosures.