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Tag Archives: online marketing

How Solopreneurs Can Look Professional on a Tight Budget

Look Professional on a Tight Budget
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When I started my first home business, I spent $200 a month on a phone service to hide the fact that I was working from home. That was before the Internet. In 1998, when I launched Work-At-Home Success, I spent $70 on a domain name and $22 a month on web hosting.

Today, you don’t need to spend money to hide that your office is at home and getting a web presence is cheaper than ever. In fact, there are many great free ways to run and market your business. But free isn’t always the best way to be professional.

Over at Personal Branding Blog, I contributed an article that outlines how solopreneurs can look professional without spending a lot of money.

Today, running a business from home isn’t considered odd and technology makes working from anywhere a breeze. Even so, many free and low cost options for running a business from home can appear amateurish and unprofessional. Boosting your appearance doesn’t have to cost a fortune, but it should be an expense you’re willing to pay to attract top clients. Here are tips for looking professional on a budget.

Read the rest of How Solopreneurs Can Look Professional on a Tight Budget.



Note: Work-At-Home Success contains advertising as well as screened work-at-home jobs and resources. Some posts may contain affiliate links, which means I may receive compensation if you register or buy using the link. Occasionally, WAHS publishes "Supporting Contributor" posts or paid reviews for which compensation is paid. These posts are marked as such. All opinions are my own. Click here for full details and disclosures.




Three Reasons Your Online Venture Isn’t Making Money

3 Reasons Your Online Venture Isn't Making Money
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Some people have all the luck. They get an idea, put it online and within weeks they’re making money. Unfortunately, most people don’t make much if any money in their online ventures. Instead their bank accounts dwindle lower and lower and they are left wondering, what happened?

There are many reasons why online work-at-home success may have eluded you, but the most common are:

1) Focusing on money instead of skills or passion. It’s easy to get sucked into the hype of fast easy money; however, successful online entrepreneurs know that the money is only part of the equation. You can make a money selling widgets, but if you don’t know anything about widgets, don’t like widgets, or aren’t passionate about widgets, you won’t succeed in the long run. So your first step to success is to identify your skills, interests and passions.

2) Focusing on you instead of your market. You may have the best products around, but if no one wants or need them you don’t have business. So once you identify your skills and talents and begin to brainstorm business ideas, you need to also determine if there is a market for what you want to sell. Online this can be done using SEO Book Keyword Tool which will tell you how many people searched using keywords related to idea in the last month.

3) Poor or nonexistent marketing. People can’t buy from you if they can’t find you. Once they find you, they need to know what’s in it for them (benefits) if they buy your product. Many consumers won’t buy on the first trip to your site, so you need to give them opportunities to get to know you before buying through a blog, emailed newsletter or free report.

Earning an income online is possible. But you won’t simply sign up for a program and have money showing up in your bank account. Like any other money-making venture, it takes research and work.



Note: Work-At-Home Success contains advertising as well as screened work-at-home jobs and resources. Some posts may contain affiliate links, which means I may receive compensation if you register or buy using the link. Occasionally, WAHS publishes "Supporting Contributor" posts or paid reviews for which compensation is paid. These posts are marked as such. All opinions are my own. Click here for full details and disclosures.