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Tag Archives: online marketing

How Make Your Blog Appealing to Readers and Search Engines

How to Make Your Blog Appealing to Readers and Search Engines

When it comes to having  successful blog, building a regular readership is crucial. To get that readership, many marketing experts recommend optimizing the blog for search engines.  While this is good advice, search engine-friendly content isn’t always reader-friendly and vice versa.

However, there are a few tricks you can use to appeal to your readers and search engines.

Keywords

Keyword search lets you know what search terms people are using to find your content. It’s also what search engines pay attention to when ranking blog content, so you want to start with the top keywords related to your topic. When you have an article idea, use the keyword in title, blog post URL and within the content.  If one of the top searches on losing weight is “Fat Loss”, then you can have a blog post titled “Five Easy Steps to Fat Loss” with a blog URL yourblog.com/five-easy-steps-to-fat-loss (Many blogs platforms will automatically convert your title to URL, but in WordPress, you need to set it up in the permalink settings). Your article should use the keyword “fat loss,” as well as it’s related keywords (i.e. lose fat). Finally, you may want to add a header tag (in WordPress header tags are listed under “Paragraph”), which search engines also use to index content.

The problem is that sometimes your keywords don’t lead to interesting sounding titles. So while a search engine may like the title, a reader might not be drawn to it. One option is to have a reader-friendly title, but change the URL title to something search engines will prefer. This would allow you to have a title like “How to Deflate Your Middle’s Spare Tire” with a URL of yourblog.com/fat-loss-tips.

Reader and SEO Friendly

An even better option is to use a search engine optimization plug-in. There are several for WordPress including All-In-One SEO pack and Greg’s High Performance SEO. The plugin allows you to create SEO settings for the entire site, as well as for individual pages and post. For example, you can have a blog post titled “Whittle Your Middle” with a URL of yourblog.com/fat-loss-tips, AND create a search engine friendly title (i.e. “Fat Loss Tips”) along with description and keywords. You can install either of the plugins by clicking on “Plugins”, “Add New” and searching for for the name of the plug in (i.e. Greg’s High Performance SEO)

Finally, your content needs to be reader friendly. Have you ever clicked on a search engine result that seems to be exactly what you’re looking for, but when you get to the content it makes no sense even though it’s using all the keywords? By by optimizing for search engines only, you’ll likely end up with boring, dry and even nonsensical content.You don’t want to be like that. You want a combination of reader-friendly and SEO-friendly content. You want to use your main keyword, as well as related keywords in your articles. You want to deliver the content your reader-friendly title has promised.

As a recap:

Reader Friendly Items include:

  • Post/Page Title
  • Post content
  • Description

SEO Friendly Items include:

  • Post/page URL
  • Title
  • Keywords

Photo Credit Wikimedia Commons

About Leslie Truex
Leslie Truex is an ideaphoric writer, speaker, entrepreneur, social worker and mom trying to do it all from the comfort of her home. Since 1998, she's been helping others create careers they love by providing work-at-home information and resources through Work-At-Home Success.
Connect with Leslie: Facebook | Twitter | LinkedIn | Google + | Pinterest
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Note: Work-At-Home Success contains advertising as well as screened work-at-home jobs and resources. Some posts may contain affiliate links, which means I may receive compensation if you register or buy using the link. Occasionally, WAHS publishes "Supporting Contributor" posts or paid reviews for which compensation is paid. These posts are marked as such. All opinions are my own. Click here for full details and disclosures.


Target Your Market for Better, Cheaper Marketing Results

Target Your Market For Better Results

Marketing is equally as important as providing a quality product or service. Without it, consumers can’t find you to buy your products or services. As important as it is, many people struggle with marketing mostly because they don’t research, plan and track. Once crucial element new marketers miss is the importance of targeting the market. Identifying the right market isn’t just about knowing who the ideal buyer is, it also makes sure your marketing speaks to them and can be found by them.

Here are some tips to help:

1. Know your market. The whole world might like your product or service, but one-size-fits-all marketing is a waste of time and money. Instead you need to identify market segments, figure out what they need from your product or service, and then market to them directly. For example, many people want to work-at-home, but moms want to work at home for a different reason than baby boomers. A generic work-at-home ad would be easier to create, but a specific ad geared towards moms who want to stay home with children is going to be more effective at enticing moms to check out my business. A separate ad geared towards baby boomers will have the same effect.

2. Know where to find your market. Similar to number 1, knowing where to find your market increases the likelihood that they’ll see your offer. Just because a website has a ton of visitors or a newspaper reaches tons of subscribers, doesn’t make it the best marketing avenue for you. You’d be better off advertising on a smaller website or periodical if it was focused on your market. For example, if you’re a real estate assistant, promote your business in the local real estate association’s newsletter, not the daily or weekly paper. One option some marketers use is to buy lists of names that are targeted to the market. For example, you can buy US consumer email lists with contact information of real estate agents and send your message directly to them. You can buy lists in many areas including general consumers, doctors, businesses and more.

3. Give ‘em what they want. People don’t buy from you because they think you’re the best. They buy because they think you can fill a need. People buy solutions, so that is what you want to focus your marketing message on giving. Too many people are self-centered in their marketing, focusing on features that say, “Hey, aren’t I great!”. But marketing works best when you’re customer focused on the benefits your product or services offer that say, “Hey, look what I can do for you!”.

4. Have a plan. The easiest way to market is to know what you’re doing each time you sit down to do it. I use a planner that has my businesses and under each a list of marketing strategies such as blog posts, articles, PR, social media and video. Each week, I go through and decide what I’ll do for each marketing tactic such as what topics I’ll write about on my blog or create a video about.

5. Re-purpose your message. Marketing requires many different strategies from social networking, article writing, ads, and so on. While you need to market every day, you also need to run a business. You can save time by re-purposing your marketing materials. For example, you can rewrite a blog post into an article to send to online and offline media that targets your market. You can turn that article into a slide show or video to post on your site other sites. You can put the video on a DVD and give it to consumers like a business card. You can have your tweets automatically sent to your Facebook page.

6. Track results. Not all marketing works. You save time and money by eliminating marketing strategies that don’t deliver results. But you can’t do that if you don’t track results. This can be done in many ways. For example, your website host offers statistics that can tell you from where visitors are finding you. Or you can use tracking codes in your URL’s so you know from where people found and clicked on your link. Or you can ask, “How did you find us?” when customers buy. Then focus your marketing on strategies and sources that work. Tweak or eliminate tactics that don’t work.

Marketing should be a part of your daily tasks, but it doesn’t have to overwhelm or consume all your time. By knowing and targeting your market, developing a plan, and assessing results, you can market efficiently and effectively.

About Leslie Truex
Leslie Truex is an ideaphoric writer, speaker, entrepreneur, social worker and mom trying to do it all from the comfort of her home. Since 1998, she's been helping others create careers they love by providing work-at-home information and resources through Work-At-Home Success.
Connect with Leslie: Facebook | Twitter | LinkedIn | Google + | Pinterest
Sign up for the newsletter below to get more great tools and resources.



Note: Work-At-Home Success contains advertising as well as screened work-at-home jobs and resources. Some posts may contain affiliate links, which means I may receive compensation if you register or buy using the link. Occasionally, WAHS publishes "Supporting Contributor" posts or paid reviews for which compensation is paid. These posts are marked as such. All opinions are my own. Click here for full details and disclosures.