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Tag Archives: online marketing

Home Business Marketing 101

April 10, 2012   LTruex   9 Comments
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You have researched and chosen your home business idea. You have obtained all necessary permits and licenses. Now you need customers. Many new business owners are disappointed to discover how long it can take to generate regular clientele particularly when using only print advertising and the yellow pages. Nevertheless there are many low cost, effective ways to get the word out about your business. Below is a list of some of those methods:

Make a plan: Promotion, publicity, marketing, advertising…whatever you want to call it, it works best if you have thought ahead and developed a plan. Haphazard marketing will only get you haphazard responses. The following ideas should be put together with any other marketing ideas you have into a marketing plan that also includes a budget and method for evaluating how each marketing method is working.

Business Cards: Every business book recommends business cards. But it takes more than just having them, they need to be distributed. Hand them out to anyone and everyone that will take it (give them several so they can share them too). Include business cards in your bill payments and other correspondence. Post them on community bulletin boards. Leave them on the table at cafes or restaurants.

Send Announcements: Send everyone in your target market an announcement regarding your service. You may even want to include a grand opening special.

Press Releases: The great thing about a press release is that it looks like news written by someone else thereby giving your business credibility. In Do It Yourself Publicity David Ramacitti suggests having a press release campaign in which press releases are sent monthly. Press releases should not be advertisements, but instead give some sort of information or news. Some ideas for press releases include a grand opening, a business anniversary, a major milestone is reached such as the 1000th customer, personnel changes, winning an award, and to introduce a new product or service. In Ramacitti’s book he gives 50 excuses for writing a press release, how to write it and how to make the best use of it. Its a great book…if you can find it. Other books on press releases and publicity will also help you.

Network Join the chamber of commerce and other organizations in which other business people can exchange information and referrals. Don’t forget about networking online. Let your online buddies know about your business. Join groups in your target market to develop relationships (not just to post your ads) and let them know how you can help.

Community Service People always feel better about working with people who give something to the community. Not only will they choose your service over
a competitors, but they will refer you to others. Plus, your volunteer or community activities can make a great press release.

Write an article: Just like a press release gives you credibility, so does a published article. Many home business successes have taken this idea further and written successful books. It can take a long time to get published in traditional magazines; however, many website and ezine owners will happily publish your article. You won’t get paid, but you get free publicity. Many successful online marketers including myself have used this technique. To get your article out to as many websites and ezines as possible, I use Unique Article Wizard to help me create unique content and distribute my articles to thousands of resources.

Seminars Offering a course related to your business can help you look like an expert in your field. Give participants enough information to get something of value, but not so much that they don’t need your service. Contact your local adult education, community education, or community college resources about teaching a course. Teleseminars can be done from the comfort of your home. Free services such as Free Conference Call offer the phone line. You and your guests simply pay for long distance.

Go On-line More and more home based business owners are tapping into this great advertising source. Websites, blogs, e-mail, and discussion groups are a great way to get information about your products and services out beyond your community to the world! Further, the costs to promote your business online can be very inexpensive.  Or visit the Internet Marketing Center to get one of the best resources for learning Internet marketing.

Great customer service Be sure to meet, better yet exceed your clients’ expectations. You want to offer great service, but don’t offer more than you can deliver. Use feedback surveys to help keep informed on how your customers feel about your service and to get ideas on how your service can be improved.

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Marketing Made Easy

March 12, 2012   LTruex   No comments
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Marketing is equally as important as providing a quality product or service. Without it, consumers can’t find you to buy your products or services. As important as it is, many people struggle with marketing mostly because they don’t research, plan and track. Marketing can be effective and easy to implement. Here are some tips to help:

1. Market daily. Marketing isn’t a one shot deal or even a weekly deal. It’s something that needs to be done daily. This not only gives consumers more opportunities to find you, it makes marketing a habit.

2. Know your market. The whole world might like your product or service, but one-size-fits-all marketing is a waste of time and money. Instead you need to identify market segments, figure out what they need from your product or service, and then market to them directly. For example, many people want to work-at-home, but moms want to work at home for a different reason than baby boomers. A generic work-at-home ad would be easier to create, but a specific ad geared towards moms who want to stay home with children is going to be more effective at enticing moms to check out my business. A separate ad geared towards baby boomers will have the same effect.

3. Know where to find your market. Similar to number 2, knowing where to find your market increases the likelihood that they’ll see your offer. In my case, I seek to put my ads in markets that target moms or baby boomers.

4. Give ‘em what they want. People don’t buy from you because they think you’re the best. They buy because they think you can fill a need. People buy solutions, so that is what you want to focus your marketing message on giving. Too many people are self-centered in their marketing, focusing on features that say, “Hey, aren’t I great!”. But marketing works best when you’re customer focused on the benefits your product or services offer that say, “Hey, look what I can do for you!”.

5. Have a plan. The easiest way to market is to know what you’re doing each time you sit down to do it. I use a planner that has my businesses and under each a list of marketing strategies such as blog posts, articles, PR, social media and video. Each week, I go through and decide what I’ll do for each marketing tactic such as what topics I’ll write about on my blog or create a video about.

6. Repurpose your message. Marketing requires many different strategies from social networking, article writing, ads, and so on. While you need to market every day, you also need to run a business. You can save time by repurposing your marketing materials. For example, you can rewrite a blog post into an article to send to online and offline media that targets your market. You can turn that article into a slide show or video to post on your site other sites. You can put the video on a DVD and give it to consumers like a business card. You can have your tweets automatically sent to your Facebook page.

7. Track results. Not all marketing works. You save time and money by eliminating marketing strategies that don’t deliver results. But you can’t do that if you don’t track results. This can be done in many ways. For example, your website host offers statistics that can tell you from where visitors are finding you. Or you can use tracking codes in your URL’s so you know from where people found and clicked on your link. Or you can ask, “How did you find us?” when customers buy. Then focus your marketing on strategies and sources that work. Tweak or eliminate tactics that don’t work.

Marketing should be a part of your daily tasks, but it doesn’t have to overwhelm or consume all your time. By knowing and targeting your market, developing a plan, and assessing results, you can market efficiently and effectively.

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