Guest posts from Brooke Chaplan
When you’re operating a home-based business, in most cases, you’re running the entire show. This means that you have to develop systems, cultivate your brand, and remain profitable. While your goal may be to get new customers, don’t forget about your past customers. Since they’ve already bought from your, if they had a good experience, they’re likely to buy again. Here are tips to retaining customers:
Create engaging email newsletters
One of the best ways to remain in contact with past customers is by sending email newsletters. Once they make a purchase, find a way to capture their email address. When you send an email newsletter, create engaging content that keeps your customers wanting more. Within the content, leave space for customers to ask questions or share their opinions. As you create an online dialogue, your home-based business will remain at the top of their mind when they’re ready to make a purchase for a product or a service you have.
Develop a rewards program
Most people love receiving something for free. That’s why it’s a great idea to consider developing a rewards program within your company. As customers gain more points, they increase their chances of getting something. It could be a free consultation or a 50% off coupon. Even if you develop a referral program within the rewards program, you can keep your current customers and gain new ones.
Consider short message service (SMS) solutions.
Thanks to smartphones and social media, countless people are glued to their phones. Consider using texting and messaging solutions to retain customers. These services will allow you to convert mobile viewers by adding a click-to-text and SMS chat to your website, and you can use your current business number to send and receive pictures. You can use this to interact with anywhere between one to a thousand people at a time, expanding your personal touch to your customers. And like many other tech solutions, there are texting solutions for small businesses to help you get started.
Nurture the connection
You can nurture the connection with your customers by remaining responsive to emails and other inquiries. When you’re running a home-based business, you probably don’t have hundreds of customers. Therefore, you can become more intentional about quickly responding to questions or concerns. Develop relationships with your customers by reaching out to wish them well during the holidays or birthdays. As your company grows, you might have to shift your personal focus. However, in the beginning, those details can make a major difference in a customer remaining loyal.
As you work on cultivating the right strategies, remember to take notes on all you do. As you look back and see which methods work the best, you can work on ways to scale them. When you’re able to scale your progress, you’ll eventually increase your profits.
Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan
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