Bright shiny object syndrome is a very real thing. When you’re building a business, it’s hard not to notice all of the great gadgets, programs and products out there available to you. You see them every day on TV, in Facebook ads, and your inbox.
But how do you know when to spend your money and consider it a wise investment or when to say no and move on?
These 4 tips will help you with your business buying decisions:
Will you use the information/item in the next 6 months?
Think about where you are in your business RIGHT NOW and what your ONE next step should be. Will the thing you’re thinking about purchasing help you with that one next step? Is it something you’re going to put to use right away, or at least in the next 6 months?
If it’s a yes, then go ahead and get it. If it’s a no, or something you don’t need right now but think you might in the future, let it go and trust that you’ll find the info you need at that right time in the future.
Make a pro/con list
Create a list of the benefits of spending money on the item or product. Be specific in how it will help your business. Then make a list of any possible shortcomings or things missing from the product. This will help you to determine if this is really what you need right now or if more research is needed to find a product that includes everything you’re looking for.
Check testimonials and reviews
First, do you know anyone personally who has purchased the course or product? Ask for their honest opinion. Then check for testimonials or reviews to find out if the majority of buyers were happy with their purchase, as well as their reasons for or against purchasing.
Sleep on it
After doing all of your research, sometimes we need to walk away from our thoughts for a bit to see how we really feel about it. If it’s a large purchase, don’t make a quick decision. Do your research, make your notes, and then sleep on it. Then see how you feel about it the next day.
Those are my top 4 tips for making a buying decision for your business. I’d love to hear your thoughts. Have you used any of these methods for making a purchasing decision? Is there something else that helps you decide? Leave a comment below.
Alicia Jay is a virtual assistant mentor who shares tips, inspiration and resources, encouraging women to follow their dreams of having a business that works around their lives—not the other way around. You can find more from her at newVAadvice.com.
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