4 Ways To Increase Customer Engagement On Social Media


Guest post by Meghan Belnap

Social media platforms are powerful tools that companies use to generate more business. However, if your customers are not engaged on these platforms, then you are missing out on important opportunities. Using strategies to increase your social media efforts provides you with the opportunity to see more profits come into your business.

Respond to Your Customers
When potential consumers want to learn more about business or current customers want to ask questions, they often visit social media sites. Some of them browse around the pages and find their answers, but others need to directly connect with the company. Therefore, they send a message. When days go by and they have yet to receive a response, they become frustrated and opt to use another company. Make sure that you don’t lose business because of this issue. You should have a team responsible for monitoring the social media accounts and responding to inquiries efficiently.

Connect Your Email Marketing Campaign
Email marketing can prove powerful, but it has to be used in the correct capacity. Those who use the internet the most are frequently also the most skeptical about it. They have been taught not to trust emails unless they know the senders. Let the followers on your social media page know that they can sign up for an exclusive email offer, increasing the amount of trust they have in the emails upon arrival.

Ask Your Audience Members to Participate
One way to build excitement about your page is to ask your viewers to participate in, essentially, the creation of content. For example, you might ask the followers to comment on their favorite product. You could even start a contest where customers have to show their product used in the most creative way or come with a new name for a product that will be released in the near future. Friends of your followers might see the comments and venture to your page too.

Show Your Gratitude
You don’t want consumers to feel as though they are nothing more than marketing devices to you. When people post on your wall, share a comment or participate in a contest, thank them for doing so. Showing your customers that they are valued is an important part of building and maintaining rapport.

These strategies can help to increase your customer engagement skills on social media. By doing so, you have the ability to create stronger connections and more sales. Take the time to implement these techniques in your business model to boost customer satisfaction.

Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being in the outdoors and exploring new opportunities whenever they arise. Meghan recommends utilizing the resources of companies like Ballantine for your email marketing and social media interaction needs. Meghan finds happiness in researching new topics that help to expand her horizons. You can often find her buried in a good book or out looking for an adventure. You can connect with her on Facebook right here and Twitter right here.


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