Guest post by Lizzie Weakley
You may have a business with a customer base; however, you may hit a plateau. This is never a good place to be. You need to grow in order to stay the same. Here are some of the most common reasons that your business is not getting any new customers.
1) Your competitors have taken over your market niche
People have too many choices to deal with any confusion in the market. If your competition is in your space and has a lower price or a better brand, then you are going to lose. You must monitor your competition at all times in order to keep them out of your space at all costs.
2) Your price is not right
This does not always mean that your price is too high; as a matter of fact, your price may actually be too low. If you are a luxury product, then having a price that is low will cause people to question the quality of your brand and not buy. Take a snapshot of your industry so that you can see what everyone is charging at any given time. Make your products competitive based on the going market price.
3) You do not have good public relations
No matter how good your stuff may be, if you do not connect yourself to the audience, then you will not be able to sell. Most business owners complain they do not know how to sell. This is the number one skill that you should be developing, and you can do it in PR college online in your spare time without losing out on any other part of your business.
4) You do not have an online presence
There are simply too many communication tools for you to be disconnected from your audience. Try starting a podcast or a video series if you are feeling disconnected from your audience. The effort must be consistent, so make sure that you do something that you can keep up with for a long time.
5) You are not targeting the right customer
Everything may be right with your product and marketing. If it is, then you may need to switch the customer that you market to. Keep the above situations in mind when you are going over your customer acquisition and maintenance strategies. One or more of them will probably apply, so address it immediately before it becomes the weakness that takes your business out for good.
About the Author: Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.
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Leslie Truex is an ideaphoric writer, speaker, entrepreneur, social worker and mom trying to do it all from the comfort of her home. Since 1998, she’s been helping others create careers they love by providing work-at-home information and resources through Work-At-Home Success.
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