Whether you offer information products, services or physical products in your at-home business, you still need to know the answer to this question:
What does my market want?
Then, your job is to offer the solution to them via your product or service, in order for you to have an income-producing business, and improve their lives or work.
That makes it sound so simple, doesn’t it?
But if you’ve tried to sell your products and services, you may have learned that it can be difficult if you don’t know what your market really wants.
Here are 6 ways to do your research and find out what they’re thinking:
#1 Ask them
There are two ways to do this that are very effective.
1. When someone subscribes to your blog or grabs your freebie and you redirect them to your thank you page, be sure that you ask them this simple question: What is your biggest struggle with…? (You fill in the blank there with what your business does.) Ex: If you’re a dog trainer, you would ask, “What is your biggest struggle with training your dog?” Then provide them with a simple form for their answer.
2. You can also send out a survey to your list to ask more in-depth questions. Use something like SurveyMonkey or Google Forms. Entice them with a freebie or gift card as a thank you for participating to ensure a larger number of responses.
#2 Create a Facebook Group
Populate your group with your target market. Engage with your group and let them know that this is a safe place for them to ask their questions. Monitor the group and note what they ask most about. You can also create polls in Facebook groups.
Find forums online that pertain to your industry. Take a look around, check the categories, and see what questions people are asking.
Search places like Amazon or Yelp and look for products or services similar to yours. You can find out what people love, and also what they’re complaining about.
#5 Social Media
Search for hashtags and keywords that are relevant to your services or product. You can also check in group on social media platforms like Facebook and LinkedIn.
#6 Google Analytics
Take a look at your own site and see where people are spending their time. What are your most popular posts and pages?
Spend some time collecting results from these methods. Then you can work on creating your content, products or services around that. And your market will be begging for more!
Are there any other ways that you reach out to your market? What were your results? Comment below.
Alicia Jay is a virtual assistant mentor who shares tips, inspiration and resources, encouraging women to follow their dreams of having a business that works around their lives—not the other way around. You can find more from her at newVAadvice.com.
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