Blog Success Story: Karen Eidson FabGrandma.com

7

The other day I interviewed Karen Eidson of FabGrandma.com about her blog for Profit Blog Blueprint. Karen’s blog is still in the growing stage, but she’s been successful in getting PR companies to contact her about reviewing or writing about their clients’ products and services. Even so, Karen indicated that many big companies don’t target grandmas or baby boomers when seeking marketing opportunities. She wasn’t sure why that was, after all grandmas buy stuff too. Do they think grandmas aren’t tech savvy and don’t spend time on the Internet? I can tell them that’s not true. A significant number of people who contact me about working at home are retired or about to retire. They are searching the Internet and using email just like moms do. And many are blogging, like Karen.

Karen doesn’t let this slow her down. She’s worked with many big names such as Tyson, Rubbermaid and Tassimo. Along with writing reviews, Karen shares about her family, gluton-free eating, sewing and quilting, and her life traveling in an RV.

And for those of you who think you’re too old or don’t have the skills, Karen shared that she’s making a living writing, even though she wasn’t able get through 9th grade English. You can check out Karen’s blog at FabGrandma.com.

7 Comments
  1. Beth says

    Love to hear about Karen’s travels and life stories! The brands should be jumping to work with her for sure!!

    1. LTruex says

      I agree Beth! Hopefully companies will realize that grandmas spend lots of money online just like moms do.

  2. Rosey says

    I saw the title on twitter and come over to check it out. It’s an inspiring write-up and I’m glad I came over. I think Karen’s right about retirees too, my mother-in-law is more computer savvy than I’ll ever be and she’s been retired for years. She also is at that stage in her life where she can afford what she wants, so it’s even EASIER to try new electronic gadgets and such when they come out.

    1. LTruex says

      I agree Rosey. My parents are in that age group and they get the latest tech gadgets before I do. And they shop for tons of stuff online! I hope Karen and others like her are able to show companies they are as influential as moms.

  3. Cheryl says

    Wow – and I knew you when…. Congratulations FabOne!!!!

  4. Kim L says

    I really enjoy Karen’s blog and reading about her life and travels.

    1. LTruex says

      Karen does have a wonderful blog. Thank you Kim!

Leave A Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.