Is the traditional business card completely dead?
Perhaps not yet – but along with a more formal card to hand out to prospective customers and clients, having a creative option as well can help you stand out when the competition is high.
And there are many creative options out there!
In order to choose the best business card alternative for your small business, think about your brand as well as the products and services you offer. You want your business card to reflect your business.
You can try something functional that clients will keep using or offer free samples, for example. Not only will the object be useful but it will increase familiarity and trust with your name and brand.
Here are some creative ideas you can use to create business card alternatives for your small business:
1. Custom Items
If you want to stand out from the crowd and get your small business’s name out there, try custom items like travel mugs, bottle openers, and key chains.
Because these items are functional, people will have a reason to keep your business card close – and they’ll be more likely to give you a call!
And you don’t need to make personalized items overly complicated. Simpler is definitely better.
2. Digital Business Cards
While tangible cards and items are a great way to promote your small business, they can be troublesome if you decide to change your business information (domain name, new phone number, etc.)
With digital business cards, you can update your information whenever it changes or give your card a fresh new look. Plus, it gives your prospective clients a way to store your information and avoid the hassle of losing a business card.
Some online platforms for digital business cards include:
- CardFlick
- CardMunch
- Google Goggles
- Cardcloud
Plus, digital business cards are an eco-friendly choice as well!
3. USB Drives
Traditional business cards have very little space to explain the value and benefits of your small business. Using a USB drive means that you can hand out not only something that is branded with your business’s name but also contains useful information!
You can even get USB business cards that look like a standard card with a built-in USB flash drive. Prospective clients can plug it into their computer and read the relevant and important information you have provided.
When they’re done, they can continue to use the flash drive for personal use.
4. Loyalty Cards or Discount Cards
A business card does not have to be solely dedicated to providing your business’s information. You can also create a loyalty card or discount card to get repeat business and create loyal customers.
Loyalty cards reward customers for making multiple purchases. After so many purchases, they receive something special like a discount or free item.
A discount code is a great way to get newcomers through the door but also ensure that former customers come back as well.
Whether you create a loyalty card or a discount card, not only are you giving the customer a reason to come back but you’re also giving them a reason to hang onto your card!
5. Edible Business Cards
Although edible business cards aren’t exactly practical (unless you’re hungry), they are memorable and fun! You can have your business name printed on candy, pasta, and even beef jerky!
However, you don’t have to go to such an extreme to take advantage of food appeal. You can also use tea bags, instant coffee, candy wrappers, etc. with your small business’s information printed on them.
Food is a great way to make sure your brand is remembered!
Business Card Alternatives
Business card alternatives don’t have to be boring! And you certainly don’t have to limit yourself to the ideas in this article.
With so much competition in the business world nowadays, it’s important to find a unique way to help your business stand out.
If your business cards are going unnoticed, it’s time for a change – why not gives these alternatives a try?
And remember to check out more of our articles on Work At Home Success to help your small business grow!
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