Marketing

Guest Post from Jacqueline Myers Let me tell you a story. I’m not proud of it, but here it is. A couple of weeks ago, a friend and co-worker of mine and I were talking about some email correspondence we received from another employee…

Branding is a business concept you've probably read about, know you're supposed to address, but maybe you aren't sure how to create or use a brand. We usually think of brand as an image of a company, but brand goes even further. It includes…

Being a work-from-home professional is something of a balancing act, particularly where social media is concerned. On the one hand, you are very much a Real Person, with interests and passions far beyond your professional life -- and the…

You have researched and chosen your home business, freelance or online income idea. You have obtained all necessary permits and licenses. Now you need customers. Many new business owners are disappointed to discover how long it can take…

Besides providing a quality product or service, marketing is the most important thing you can do to build your business. If customers and clients can't find you, they can't buy from you. But there's more to marketing than running a few ads…

Are your customers women? Well, research also shows us that, regardless of product, over 80% of ALL consumer purchase decisions are being made by women. This not only tells us that women are a hugely important market, it also tells us…

Paying customers are the lifeblood of any business. So how does one identify and lure these customers in? Here's some tips! 1. Target the right people. Who are the most probable people to buy your products or services? While many…

Many years ago, I was talking to a man about a business opportunity and he told me he was building a website that would work for him 24/7. He was a truck driver, so I'm sure the flexibility of an online business was appealing to him. But he…

Sometimes when sales start to fall and income drops, we start looking for magic keys and secrets to solve the problem. Unfortunately, seeking secrets (that usually don't exist anyway) takes away from your business and ignores the knowledge…

Guest Post by Jill Hart It’s official. Social media is here to stay. It’s not a fad like so many initially thought and it isn’t going anywhere soon. Businesses have realized that not only is it a great way to connect with current…