Marketing

Guest Post by Diana Gomez Everyone knows that Google is king of online searches, but if you run a home business online, do you know whether you're using Google as effectively as you could be? If you even have to ask, the answer is…

Talk to someone who is living the life you’d like to live and odds are they are an avid reader. At any given time, I'm reading several books, all of which have little sticky notes or digital annotations in my e-reader in sections I want to…

What's in a name? When it comes to business names, plenty. A business name becomes the representative of the brand. Your business name will project an image and carry with it people's perception about the quality of your products or…

When I started my first home business, I spent $200 a month on a phone service to hide the fact that I was working from home. That was before the Internet. In 1998, when I launched Work-At-Home Success, I spent $70 on a domain name and $22…

If I were to ask you what was the most important “job” in running your business, what would your answer be? For many solo-entrepreneurs the answer is selling a product or delivering a service. A Realtor tells me helping clients buy or sell…

Wouldn't it be nice if everyone bought from you on the first contact? Unfortunately it doesn't work like that. But that doesn't mean you won't make a sale in the future. Hopefully you’re not like most people and simply give-up after the…

Marketing is equally as important as providing a quality product or service. Without it, consumers can't find you to buy your products or services. As important as it is, many people struggle with marketing mostly because they don't…

Work-at-home statistics in general tend to be dismal. Success in affiliate and related type marketing isn't much different. Most people make very little money, if anything at all. But what the stats fail to mention is how often failure…

It's unfortunate that many home businesses are doomed to fail before they get started. Especially when good planning and focused effort can increase the odds of success exponentially. I recently wrote an article for WAHM.com on 6 Home…

Guest Post by Jennifer Lutz The winter holidays are by far the biggest spending time of the year so it's best to maximize this season of giving. By encouraging customers to add unique, inexpensive items into their shopping carts, you can…