David B. Wright Went From a Layoff to Best Selling Author to Home Business Owner
David B. Wright is an award-winning, multi-bestselling author and President of W3 Group Marketing, a full service marketing agency in business since 2006. He’s written or co-authored five books, including two bestsellers.
1) How did you get started working from home?
I was let go from my last full time corporate job the day before my stock options would have vested. I had already started writing my first book and learning about Internet marketing. I went to a seminar and, though I didn’t buy what they were selling, I did take one idea that a speaker mentioned, went home and pulled some books, CDs and movies off my shelf and started an Amazon store. Though I was selling the same things as other sellers, I tested and quickly discovered that if I did certain things, my sales went up more. For example, when I started adding Your purchase is 100% guaranteed and Usually ships within 24 hours in the description, my sales went up and I would often sell my items before someone offering the exact same item at a lower price.
2) How did you choose the work-at-home career you do?
I originally started W3 Group, which became W3 Group Marketing, to publish my first book, Get A Job! Your Guide to Making Successful Career Moves and to help people with their careers, résumé writing and related services. As a self-published author, all the marketing was up to me, so I started implementing things I’d learned, and focused on SEO because I didn’t have the budget for a paid ad campaign. The next thing I knew, I was #1 on Yahoo! for Get a job book out of over a billion results. Then I got to #1 on bing and Google.
It gradually dawned on me that maybe instead of selling a premium-priced book to a mostly unemployed job-seeker market, I should start offering this as a service to business owners who desperately need to get found by more of their ideal customers, patients and clients. So I transitioned into a digital marketing agency, first focusing primarily on SEO (Search Engine Optimization). I have gradually expanded W3 Group Marketing to a full-service marketing firm.
3) How did you get started (basic initial steps)?
I started learning everything I could about digital marketing. I had studied marketing in college, but digital marketing didn’t really exist then. I went to seminars, watched webinars, listened to teleseminars, and read a lot, practicing on my own business first before mastering a strategy and offering it as a service to clients.
4) How did you get your first client or customer or job?
I got my first client literally by accident. It was the chiropractic practice who treated my injuries after I was in a car crash. We started talking about marketing, and they needed help attracting more patients in a more cost-effective manner. So we reached an agreement and they became my first client.
5) How do you market your business?
Marketing my business is a daily activity. I use SEO, social media, video marketing and video SEO, email marketing, PR, and other integrated marketing strategies to help attract more of my ideal clients. I speak to select groups, have run workshops and more. I set up automation where it makes sense to do so. I also test campaigns to determine which performs better and why. I have a referral program in place as well.
6) What does your usual day look like?
My usual day is divided up into doing client work, marketing my own business, responding to emails, checking social media for opportunities to market effectively, and making sure to have a good work-life balance as well. My wife and I moved near the beach in Mexico earlier this year, and since I can work with clients anywhere, why not live in a tropical paradise? I also spend part of my day writing, and have almost finished my next two books.
7) What do you know now that you wish you knew when you started?
Had I known earlier, I would have hired virtual assistants earlier and gotten more focused on my ideal client, not just trying to work with nearly any company. I like to help people, which is why I focus on smaller to midsized companies, so it’s like helping families. In many cases that’s exactly what it is. But the company has to be profitable and generating enough revenue to be able to afford what I can help them with, plus they must have the ability to scale. There’s no sense in opening up the floodgates if a company can’t handle a lot of new clients without sacrificing quality.
8) What advice would you give someone who wants to work from home?
If you’re planning to work from home, set a schedule and treat it like what it is: working. Try to limit distractions and interruptions by having non-negotiable business time. Get in the habit of completing that task before taking a break.
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