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Lynne Lambert’s company is Prak Productions, Inc. After a long career doing Voice Overs and Radio commercials in NYC, in 1995, she decided that the fascinating NYC Subways should be WORN. With no background in apparel or accessories, she approached the Metropolitan Transportation Authority for a license and has been making iconic *NYC Subway Line* products ever since!
1) How did you get started working from home?
I had a 6-year old (my initial inspiration as I wanted to give him and all of his friends a #6 train shirt for their birthdays), a limited budget and wanted to work from home as much as possible, both to be with my son and to limit childcare expenses. At the beginning I was also still working as an actor. Over the first few years I invested my $125K life savings into the business. In the next few I paid myself back that money in lieu of a salary.
2) How did you choose the work-at-home career you do?
I thought I had a great idea! I believed I did! As long as there are subways, my NYC Subway products will be sold!
3) How did you get started (basic initial steps)?
I incorporated, got my license, my domain names, a business phone line, and started making phone calls. I reached out to anyone and everyone working in related fields for advice and connections for production and customers.
4) How did you get your first client or customer or job?
As soon as I got my samples made in the Summer of 1996, I started making phone calls. I thought Macy’s would be the perfect department store fit! Within 10 days I had an appointment with the Boys buyer there. She liked our products. Within a month, I had met with the head of the Children’s division and the Macy’s NYC Department. All of the buyers placed orders and LOVED our line.
5) How do you market your business?
We sell directly to our retail customers, through sales reps and to the public on our www.NYCSubwayLine.net web store! To date, we’ve sold over $11M of NYC Subway Line products and have just started a breakthrough new B2B brand MAP’T GEAR www.MaptGear.com where we can make Map products for anywhere in the world!
6) What does your usual day look like?
I get up and either go to the gym or not. My employees come in at 9:30. We work on processing orders, marketing, social media, and bookkeeping. Try to be creative with new designs and marketing concepts! People go out for lunch or eat Al Desko. I frequently will make lattes for us. The day ends for them at 5PM. For me as the owner…not so much! But at least I’m not commuting which puts 2 work hours back into my day!
7) What do you know now that you wish you knew when you started?
I wish I had pushed back harder on the minimums vendors asked of me. Holding a lot of inventory all of the time is not good for cash flow.
8) What advice would you give someone who wants to work from home?
Convey to your employees that you are casual but buttoned up. Just because our office is in your home, it’s not okay to slack off. Small businesses need people to be all in. Also make sure that your spouse or children know to respect your space!
Find Lynne Lambert Online:Discover How Lynne Lambert Turned Her Subway Commute Into a Home Business by creating NYC Subway Line T-shirts and other products. @NYCSubwayLine #successprofile #homebiz Click To Tweet