Ross Palmer is the CEO/Founder of Aloa LLC. He is a passionate audio engineer, music industry entrepreneur, and web/SEO guru who is motivated by helping others and their brands succeed.
1) How did you get started working from home?
For the last 10 years, even while I had a normal job, I always earned money doing odd jobs online. I did copywriting, web development for friends, translation, coding, and marketing. Over time, the independent work took over!
2) How did you choose the work-at-home career you do?
I chose to do my current work because it’s multi-disciplinary. It requires expertise in a wide variety of fields. Many people are better than I am at an individual thing, but few people have as broad of a range of skills that they can offer in one package. I wanted to take advantage of what my unique strengths were!
3) How did you get started (basic initial steps)?
I first began coding as a hobby (TI-83 assembly language) in middle school. Then I graduated to doing (terrible) work for friends and family. In time, my skills sharpened, and I could do more meaningful work for professional clients.
4) How did you get your first client or customer or job?
Word-of-mouth was very important to me in the beginning. To this day, referrals are my most valuable source of new clients.
5) How do you market your business?
I’m a big believer in offline sales for digital marketers like me. Ironically, the digital marketing space itself is one of the worst possible to market in, because it’s arguably the most competitive of all the industries! I’d rather do digital marketing for people who *aren’t* in such an insanely crowded field of experts.
6) What does your usual day look like?
Discipline is key. I wake up early (by choice), have a pretty leisurely morning, then get to work at the start of the business day. I like working on weekends, so sometimes I’ll take a Wednesday off to do outdoor activities when they are less crowded. To be honest, I’d rather work during the weekends and get out during the week when it’s quiet!
7) What do you know now that you wish you knew when you started?
I wish I knew how long of a battle it is to go it yourself. I also wish I knew how lonely it can be with just you and your computer day in, day out. I wouldn’t trade it, but the amount of personal discipline and willpower required is insane.
8) What advice would you give someone who wants to work from home?
Start making money on the side. Set a goal of making $1,000 a month, *every* month for a year. If you can achieve that, you’re well on your way to being more sustainable in the long run.
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