There are very real concerns about list building and promoting to the people on your mailing list. And all the conflicting information out there doesn’t help matters when you’re trying to do the right thing.
Whether you’re new to list building or have been at it for awhile, it’s completely normal to hesitate about sending offers and even feel a little guilty about doing it.
Here are a few things to keep in mind:
1) If you have not yet made the attempt to promote your business to your subscribers, don’t act hastily by inundating them with an onslaught of email promotions. Start out slow and test the waters first. An initial email letting them know you will be sending them valuable offers will open the lines of communication and lessen the shock value of promotions appearing in their inboxes.
2) A subscriber who is not interested in receiving your offers will have the opportunity to let you know, and most will not hesitate to be very forth coming. Just as they had the chance to “opt-in” to your mailings, they will now have the chance to “opt-out” of your promotions.
This will help you weed out subscribers who aren’t customer material. The good news is that most people will appreciate and be receptive to your offers given.
3) Once your list knows what to expect, you can begin the actual task of promoting. That doesn’t mean you can send them multiple offers on a daily basis until they exile your address to the world of SPAM. However, it does mean that you will have to stay on top of contacting your list and make a point of doing so frequently enough to stay current and fresh in their minds without filling their inboxes with clutter.
4) It’s important to maintain a balance between content-driven emails and those containing promotions. Selling to your list requires a delicate balance. Mix it up without mixing messages. In other words, alternate between information and promotions but don’t blend the two.
You do not want to take the risk of your message getting lost. You want to remain to be a voice your subscribers can trust without becoming too sales-driven and you also want to make sure your offers are clear without getting lost in your content.
I know that selling to your list can be intimidating because I used to feel that way too, but you have to remember that you’re running a business and emailing your list is not charity work.
If you have not yet made the attempt to promote your business to your subscribers, or you feel in the wrong when you do, it’s time to overcome your fear of selling to your list so you can make more money. Head over to Email Marketing Sweetie and learn how to grow your list, reduce your workload, and boost your income.
- About Melissa Ingold : Melissa Ingold is the CEO of Internet Marketing Sweetie, and she is a full-time entrepreneur with over 8 years of experience working online. She has built a successful online business through information product marketing, affiliate marketing & management, membership sites, and content marketing. Read More About Melissa
Leslie Truex is an ideaphoric writer, speaker, entrepreneur, social worker and mom trying to do it all from the comfort of her home. Since 1998, she's been helping others create careers they love by providing work-at-home information and resources through Work-At-Home Success.
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