Figuring Out What Sets You Apart – Developing Your USP
Whether you own a product-based or service-based business, you will often hear advice about coming up with your unique selling proposition (USP).
It’s the thing that makes you different. The thing that makes you stand out from the crowd. The thing that makes you more successful than someone else in your market.
But the thought of coming up with a USP can be a little daunting.
And often what I find is that the thing that makes you different comes so naturally to you, you don’t even see it.
If you’re working on figuring out how you can make your business stand out from the rest, read on for some ideas.
Suggestions for Developing a USP for a Product-based Business:
–offer free shipping
–provide the easiest-to-use checkout experience
–offer excellent customer service
–provide a 24/7 help desk
Suggestions for Developing a USP for a Service-based Business:
–offer the best turnaround time
–provide excellent communication
–be super organized
–See/project next steps for your clients and make suggestions for them
–Know your client’s market inside and out so that you can help THEM stand out
–infuse your personality into your business so that clients get to know, like and trust you
Of course, there are so many other ways you can choose to stand out in your market. Just take some time today to brainstorm what you’re really good at, and make sure that USP comes through loud and clear in your marketing message.
Alicia Jay is a virtual assistant mentor who shares tips, inspiration and resources, encouraging women to follow their dreams of having a business that works around their lives—not the other way around. You can find more from her at newVAadvice.com.
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