Branding is a business concept you’ve probably read about, know you’re supposed to address, but maybe you aren’t sure how to create or use a brand. We usually think of brand as an image of a company, but brand goes even further. It includes a company’s reputation based on customers’ experiences. Branding isn’t just about businesses, either. Individuals have a personal brand as well. It shows up in the form of your work ethic and how your employer and colleagues view you.
Some people don’t spend any time thinking about brand, while others “create” a brand on paper and then set it aside. But as you build your business or seek work, you’re consistently putting your brand out into the world. Everything you say and do will effect your brand, so it’s not something you want to forget about.
I recently wrote an article for PersonalBrandingBlog.com on The Care and Nurturing of Your Personal Brand that provides tips to make sure your personal brand image remains positive.
Creating a brand isn’t a set it and forget it proposition. Even after you’ve gotten a job or built a successful business, you need to nurture and protect your brand. A strong, positive brand shows you have character and competence, which can carry you far in business and work. But one little flub can ruin your personal brand, your business and your future work prospects. Here are some tips to keeping your personal brand growing and healthy:
Read the rest of The Care and Nurturing of Your Personal Brand
Leslie Truex is an ideaphoric writer, speaker, entrepreneur, social worker and mom trying to do it all from the comfort of her home. Since 1998, she's been helping others create careers they love by providing work-at-home information and resources through Work-At-Home Success.
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