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After selling his 40-person IT company in 2014, and in need of a break, Bryan sold all of his personal belongings, packed a carry-on suitcase and solo-traveled through Asia for 8 months. Enjoying his new digital nomad lifestyle, and wanting to pursue something new and exciting, Bryan started a business called Nomader to make and sell innovative travel gear. Nomader launched its first product, the Nomader Collapsible Water Bottle, in 2015. Bryan runs the business from his home office in San Luis Obispo, CA, and at cafes or co-working spaces while traveling.
1) How did you get started working from home?
First I created an outline of all the necessary roles and responsibilities required to operate my business. Then I hired contractors and service provides to handle the work that I did not want to handle on my own, or that was not conducive to a work-from-anywhere lifestyle.
2) How did you choose the work-at-home career you do?
I evaluated various work-from-home business opportunities. The one I ultimately chose offered the best risk/reward ratio. That is, I felt it had the most upside in terms of income with the least amount of downside in terms of financial liability.
3) How did you get started (basic initial steps)?
The first step was to source my suppliers to make the product. Then I setup the distribution channels to sell the product. Finally, I setup the branding and marketing plan.
4) How did you get your first client or customer or job?
My first customer came from an Amazon shopper who saw an ad I was running.
5) How do you market your business?
I marketed my business primarily through Amazon.com by optimizing my listings to be found in its search engine. I also ran pay-per-click advertising campaigns.
6) What does your usual day look like?
As a small growing business, everyday is a little bit different. Some days I focus on product development and supplier relations. Other days I work on marketing initiatives and brand development.
7) What do you know now that you wish you knew when you started?
I wish I would have delegated more roles and responsibilities sooner rather than later. Wearing too many hats can lead to burnout and balls being dropped.
8) What advice would you give someone who wants to work from home?
Pick a field or business that you’re truly passionate about. Don’t settle for anything less. Sky is the limit when it comes to work-at-home opportunities, so you can afford to be selective.
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