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Jasmine Ivy is an expert at online business and a certified Law of Attraction teacher in love with all things marketing. She turned a free Facebook group into a multi-six figure empire in 15 months.
1) How did you get started working from home?
I always knew that I wanted to work from home. For me, it comes down to owning my time, rather than striving to hit an arbitrary number of hours each week. I’m much more interested in getting the job done than punching a time card. I am highly self-motivated and really prefer the flexibility of a home-based career. Plus, I was bitten early by the entrepreneurial bug, so again and again, I found myself leaving traditional employment to pursue my own work and eventually I just quit going back and forth. I’ve worked from home now exclusively for many years.
2) How did you choose the work-at-home career you do?
I own my own online business. In many respects, it chose me. It was the culmination of years of working for others, dipping my toe in my strengths, but never fully having the opportunity or flexibility to truly play full out. Finally, I decided. I was done playing small. And, I never looked back. Today, I use my 15+ years background in marketing to help support other women entrepreneurs in building online businesses. It brings together so many skills I was already using in the traditional workforce, but now it’s on my terms.
3) How did you get started (basic initial steps)?
I have a marketing background, so I knew that establishing myself as an authority would mean putting some skin in the game upfront. When I decided to transition from traditional consulting (which was still mostly home-based) to truly coaching/teaching, I launched a free program (filling it initially via a Facebook ad). I held it entirely online and within a matter of weeks, my first client approached ME wanting to learning more about my services.
4) How did you get your first client or customer or job?
In consulting, I worked the connections I had. I simply put in a call-out that I was available to take on work. You’d be surprised how eager people are to support you.
When I transitioned to my own business, I launched a free program. (See question #3.)
5) How do you market your business?
I put a lot of energy into simply interacting with my audience, which I initially built entirely in a free Facebook group. If you build something solid and of service, people are naturally drawn to you. In just over a year, I built my group from zero to nearly 3,000 women and this became a growing, dependable pool of clientele for me.
Today, my approach is more nuanced and my platforms have expanded well beyond the initial Facebook group. My initial commitment to audience engagement and being of service FIRST, however, is still how I attract clients and get the word out. It’s the kind of model that never expires.
6) What does your usual day look like?
My husband now also works for my company, so after we get our toddler off to school, we have a brief meeting to discuss the goals for the day. If we need to meet with team members, we do that as well. Then, I am either meeting with clients, creating content (for either marketing or for products), or engaging on social media. My work day usually lasts from 10am to 4:30pm.
7) What do you know now that you wish you knew when you started?
This is entirely doable. I spent way too much time thinking I needed to be smarter, more experienced, more (fill in the blank) before I could do the thing I wanted to do. The thing it really took was just deciding I was going to make it happen – period.
8) What advice would you give someone who wants to work from home?
Don’t waste time/energy being afraid of the word NO. You’re going to hear it time and time again. Whether that’s from potential clients or customers, from potential consulting gigs, or even just from your current boss. Change doesn’t happen overnight and shifting from the traditional in-office 9-5 isn’t a simple thing. It’s actually a cultural shift… which doesn’t just happen. We are shaking up the status quo by carving out our own way of working. Perseverance is the way to make that happen.
Find Jasmine Ivy Online:
Facebook Page: Reinvention Queens