How Ruggero Loda Turned His Love For Sports Into A Thriving Home Business


Ruggero Loda is the founder of Running Shoes Guru, the world’s leading running shoe review website with close to one million visitors every month. After working many years for big sports brands he decided to start his own review website in 2009 and it has grown consistently ever since.

1) How did you get started working from home? 

I launched and created the business, Running Shoes Guru, in my mornings/evenings/weekends aside from my day job. After 7 years the business was large enough to allow me to leave my job and work on my business full time, from home.

2) How did you choose the work-at-home career? 

It wasn’t a choice per-se, but since the website started producing income I have always had working full time from home on my business as my goal.

3) How did you get started ? 

With less than $50 I bought a domain name and some hosting and started working on it!

4) How did you get your first client/job ? 

Search engine (organic) traffic.

5) How do you market your business ? 

The vast majority of traffic still comes through search engines, but in the year I build a social media and email presence that allows me to tap into my existing fans

6) What does your day usually look like ? 

I wake up early – round 6am – to start working before the rest of the family wakes up. then getting everybody ready and into school, going to the gym or for a run/swim. Then it’s back at home working for 4-5 hours,  preparing dinner, after dinner and children to bed another one hour of working if needed. Of course this is just a typical day but some days I work much less and some days much more.

7) What do you know now that you wish you knew when you started?

Nothing really – What I know now I owe it to trial and error in the past and there’s no better way to learn. Especially in a non-conventional business

8) What advice do would you give? 

Have a schedule and some fixed points. For me it’s the children school runs that mark the beginning and end of the time I spend at home. If I didn’t have children I’d still try and get ready and dressed as if I was going to the office. Pajamas all day is a bad strategy for productivity and overall self-confidence. for motivation… if what you do is meaningful to you, you’ll find motivation. Keep away from the Xbox!

Find Ruggero Loda Online:

Running Shoes Guru
Twitter:  @Runningshoesgur
Facebook: Running Shoes Guru

[click_to_tweet tweet=”Check out Ruggero Loda @Runningshoesgur success story on how he built a home based business, Running Shoes Guru, from his passion for sports. #workathome #homebiz #successprofile” quote=”Check out Ruggero Loda @Runningshoesgur success story on how he built a home based business, Running Shoes Guru, from his passion for sports. #workathome #homebiz #successprofile”]

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