How To Appeal to Readers and Search Engines

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When it comes to having  successful blog, building a regular readership is crucial. To get that readership, many marketing experts recommend optimizing the blog for search engines.  While this is good advice, search engine-friendly content isn’t always reader-friendly and visa versa. However, there are a few tricks you can use to appeal to your readers and search engines.

Keywords

Keyword search lets you know what search terms people are using to find your content. It’s also what search engines pay attention to when ranking data. So you want to start with the top keywords related to your topic. When you have an article idea, use the keyword in title, blog post URL and within the content.  If one of the top searches on losing weight is “Fat Loss”, then you can have a blog post titled “Five Easy Steps to Fat Loss” with a blog URL yourblog.com/five-easy-steps-to-fat-loss (most blogs automatically convert your title to URL — you need to set this up in the permalinks in WordPress). Your article should use the keyword ‘fat loss’ as well as it’s related keywords. Finally, you may want to add a header tag (in WordPress header tags are listed under “Paragraph”), which search engines also use to index content.

The problem is that sometimes your keywords don’t lead to interesting sounding titles. So while a search engine may like the title, a reader might not be drawn to it. One option is to have a reader-friendly title, but change the URL title to something search engines will prefer. This would allow you to have a title like “How to Deflate Your Spare Tire” with a URL of yourblog.com/fat-loss-tips.

Reader and SEO Friendly

An even better option is to use a search engine optimization plug-in. Most WordPress bloggers I know use All-In-One SEO pack. The plugin allows you to create SEO settings for the site, as well as for individual pages and post. For example, you can have a blog post titled “Whittle Your Middle” with a URL of yourblog.com/fat-loss-tips, AND create a search engine friendly title (i.e. “Fat Loss Tips) along with description and keywords. You can install the All-in-One SEO plugin by clicking on “Plugins”, “Add New” and searching for “All-in-One SEO”.

Finally, your content needs to be reader friendly. Have you ever clicked on a search engine result that seems to be exactly what you’re looking for, but when you get to the content it makes no sense even though it’s using all the keywords? There are blogs that only want search engine traffic. But by optimizing for search engines only, they have sites that readers can’t use. You don’t want to be like that. You want a combination of reader-friendly and SEO-friendly content. You want to use your main keyword as well as related keywords in your articles. You want to deliver the content your reader-friendly title has promised.

As a recap:

Reader Friendly Items include:

  • Post/Page Title
  • Post content
  • Description (All-in-One SEO plugin)

SEO Friendly Items include:

  • Post/page URL
  • Title (All-in-One SEO)
  • Keywords

 

Blog Post with All-in-One SEO Plugin

 

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