You know you’ve got the chops to teach, but can you turn your expertise into a successful online business?
Marketing is an integral aspect of any industry, and you’ll need effective strategies to attract your ideal students.
Thankfully, it’s a great time to start an online tutoring business because over half of the global population hangs out on the internet.
Best part? You can successfully work from home sharing your knowledge with eager students.
But what if you’re not sure how to market your online tutoring business?
In this article, you’ll learn effective marketing strategies to turn your online tuition business into a full-fledged moneymaker.
Ready to get started? Class begins now:
Why Start a Tutoring Business?
Do you dream of setting your own schedule, determining your rates, and working from home? Then it sounds like you want to be your own boss in a remote field.
Why not try your hand at teaching?
Tutoring is a rewarding career with minimal investments and immense potential. You’ll forge a stronger connection with your students and mentor them on the path to success.
It’s easier than ever to teach online because eLearning is no longer the future; it’s our new normal. Global Market Insights project online learning to skyrocket to $375 billion by 2026.
Now’s the time to get in early before the market inevitably crowds.
But there’s a bigger picture here that should nudge you toward a career in online tutoring.
COVID’s lockdowns and layoffs have many people reevaluating their current career choice. With 47 million people filing for unemployment, the digital sphere looks seductive to former daydreamers who wished for something more.
A Harris Poll survey for USA Today found that 63% of workers who lost their jobs due to COVID pivoted into a new industry.
If you’re teaching teens and adults, this is excellent news for you because the workforce’s eyes are wandering toward greener pastures. And where are they looking? At online learning.
Marketing your Tutoring Business
Ready to share your knowledge? Creating a tutoring business is the first — and easiest — step.
If you want to fill your enrollment roster, you’ll need savvy strategies for marketing your online tutoring business.
Otherwise, you’ll be educating crickets. Use these marketing strategies to get real students enrolled and grow your online presence.
Choose a Unique Angle
There’s no shortage of tutors and teachers online, so what sets you apart? Choosing a fresh angle will distinguish your tutoring business from the next.
For example, if you’re an astronomy tutor, how does your tutoring business stand out from the crowd? Maybe you host observational astronomy sessions for hands-on learners.
The goal is to embrace the uniqueness of your curriculum and use a fresh angle in all of your marketing assets.
Once you’ve chosen your unique angle, it’s time to dive into the marketing strategy.
Consistently Market Your Tutoring Business
You’re investing valuable time into creating a tutoring business, so don’t run out of gas when it comes to marketing. It’s vital to develop a marketing plan that works with your schedule.
Are you a night owl? Then spend two hours every evening on your marketing campaigns.
Consistency is crucial for creating a successful online business, and you want it to work with your schedule, not against it.
Here are some tips for marketing consistently:
- Focus on 2-3 marketing channels to avoid burning out. If your newsletter, Facebook, and Pinterest are your top channels, harness your efforts there.
- Use a content management system like Asana for creating tasks and keeping all of your content organized.
- Schedule your social media content ahead of time with software like Hootsuite so that you never miss a post.
- Batch your newsletter content in advance to keep your subscribers engaged and up-to-date.
Promote Your Teaching Chops With Content Marketing
Content marketing is the best way to establish yourself as an expert educator. By offering free content, you’re going to attract people to your tutoring business.
Let’s say you have an ebook on basic algebra principles—offer it as a free download when people subscribe to your email list.
Or, take it a step further and create a free mini-course, like math tutor Richard Han’s Linear Algebra for Beginners.
Not only will this grow your following, but you can promote your services in the process by driving people to your services page.
YouTube is another great platform for sharing free content targeting your ideal students. Think about lessons you teach in your tutoring sessions. How can you use this information to create short, informational guides?
Start sharing these tutorials to grow your YouTube channel. Then, share a snippet of the video on your social media feeds to reach people in multiple places
Concurrently, you’re establishing a solid reputation and credibility within your field.
Post Regular Updates on Social Media and Through Email
As you build your business, consider ways to offer value and free resources to your audience. Why not use your social media accounts to share solutions to common problems your students face?
Are you a science or math tutor? Take inspiration from @alexis_loveraz on TikTok. The TikTok tutor shares step-by-step math and science lessons to over 600K followers.
Alexis also engages with his community to learn exactly what their pain points are so that he can tailor his content to help them solve challenging problems.
Offering quick lessons and study hacks will build an engaged, active following that can convert into paying students.
Here are some tips for keeping your audience in the loop:
- Use online tools to create social media posts for free using easy to customize, professionally designed templates.
- Announce updates like promotions and discounts on social media to encourage people to get in touch.
- Reach out to your family, friends, and academic network to inform them about your new tutoring business.
- Create a newsletter offering tips and tricks for course preparation or specials you’re running.
- Use an email marketing platform to send updates and grow your newsletter subscriber list.
Host a Free Webinar
Webinars make learning fun and interactive, and they’re a fantastic way to appeal to prospective students. They’re convenient for you, too, because you’ll only need to put together one video that you can reuse over and over again.
Plus, getting in front of the camera humanizes your business by introducing the face of the brain.
During the webinar, share a broad overview of your expertise. Also, be sure to mention how you go into extensive detail on the subject in your online tutoring services.
Then, as the webinar concludes, direct attendees to your services page.
Take a look at this “How to Draw” webinar from the Virtual Instructor. In one hour and twenty minutes, instructor Matt Fussell teaches students the basics of drawing.
At the end of the webinar, we’re encouraged to become a member to gain access to more video tutorials, modules, e-books, lessons, and courses.
School is in Session
Are you ready to work from home and have a successful, fulfilling business? There’s no better time than now!
An increasingly popular way of becoming an online tutor is by teaching English online, particularly in our post covid world. This trend has grown exponentially in the past number of years
You’ll have low start-up costs and you can capitalize on your existing network to get new students.
Use the tips outlined in this article to market your online tutoring business, attract your target students, and gain footing in the exciting field of online teaching.
Now, go forth and teach; your students are ready to learn!