Discover How Petal Bovell-Proffitt Turned Her Corporate Job Into a Home Business

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Petal Bovell-Proffitt is the mother two and the founder of DISC Bodhi. She spent most of her career working in corporate roles for large global organizations such as Pfizer, AIG, Madison Square Garden and Cablevision. In these companies, she worked in the Human Resources function in operational roles supporting the businesses (field services, customer service, risk management, Specialty Insurance, and Property Insurance), as well as working in Talent Management for enterprise initiatives such as employee development, performance management, succession planning and employee engagement. Based on her career experience, she decided to take her expertise and become a consultant working with small businesses.

1) How did you get started working from home? 

I got started from home with a computer, and my license agreement. My computer and my phone are most most valuable asset for my business. As well as my partnership assessment with Wiley, and Education and Book publishing company. Wiley provides me with the assessment tools that I utilize for development and coaching employees.

In addition, I had to register for business license, my corporation license, and sales tax license.

2) How did you choose the work-at-home career you do? 

I chose this work-at-home career because this was my job that I did when working in corporate. I took this same concept and applied it as an independent consultant working for multiple organizations.

3) How did you get started (basic initial steps)? 

The basic initial step that I used to get started was having all my license and registration completed. I’m in NYC, so the business regulations are very strict here. So the first month, I didn’t really operate. I filed numerous paperwork to officially operate my business. From the initial application, to licensing as an LLC, I believe the whole process took about three months.

During this time, I worked on website development, building the company’s website, focusing on digital and integrating a strategy for SEO.

4) How did you get your first client or customer or job? 

My first customers I received were from word of mouth. Friends and family. I utilized them as my first customer because my business was still going through the licensing process, and my website was soft launched. Therefore, I needed real customers to test and iterate the development of the website. So my very first customers were individuals that I could utilize to get in depth feedback on the look and feel of the website, the check-out process, the customer signup process, etc.

5) How do you market your business? 

When I started my business, I invested heavy in digital and continue to do so today. I spent countless hours taking courses to understand digital, and how to use digital in sales and marketing, and the impact that digital has on technology. I learned about Facebook advertising and Google advertising.

As I mentioned, I’m a small business with a very limited budget. There are portions of my business that I could outsource and there are portions that I like to hold close and understand how it works. Marketing my business was one area that I did not want to outsource. I wanted to understand every aspect of marketing. Therefore, I managed my own PPC campaigns. I wasted thousands at first because, of course, I didn’t know what I was doing. But over time, practice makes you better and eventually you can become perfect. I wouldn’t say that I am perfect right now, but I am definitely in a better space from when I started.

6) What does your usual day look like? 

I start my day by quickly glancing over the analytics on my website, then I log into my Mail Chimp account to review new customer signup. Next I review my Hubspot data which provides me website activity and dashboard data to understand how customers are utilizing my website. In addition, I review my tasks in Hubspot to determine what my follow up activities are with my customers.

Next I review my emails for customer inquiries, or customer service tickets. In addition, I sign up for numerous business management blogs/feeds, so I review my email to see what are the latest trending articles and what’s hot. The trending articles and what’s hot allow me to plan my blog posts for the day/week. In addition, by the end of the week, all of the trending articles allow me to identify a key topic to focus my long-form content article for my weekly newsletter.

Around mid-day I call customers.

Ongoing throughout the day I process orders as they come in.

I communicate through email with my freelance developer in India and my freelance customer support rep.

7) What do you know now that you wish you knew when you started? 

I would have invested more heavily in content writing. I believe you need a balance in your marketing strategy. Since I was a new business and didn’t rank well on Google I focused on PPC to get customers quickly. However, I should have equally devoted the same rigor to my content marketing strategy. I recognize how valuable content marketing is. I wanted quick wins which PPC provided; however, content marketing is a long-term strategic approach.

 8) What advice would you give someone who wants to work from home? 

Just do it. Put aside all of your fears and get started. We find so many excuses of why we can’t do it. Let’s focus on figuring out how we can do it. It’s so simple now to work from home. All you need is your laptop and a phone. Most software is available via the cloud. The expenses related to acquiring software is often inexpensive. You have so much resources available to you. Give it a try!

Find Petal Bovell-Proffitt  Online: 

Disc Bohdi
Twitter
Instagram

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