Rachael Bozsik started her business at 2 a.m. in her college dorm room. Using her instinctive networking skills and ability to inspire, she taught her peers to craft their life mission, define their purpose, and build confidence over tea in their college dormitory. Since its founding, The Brand Girls has connected with thousands of millennial women supporting them to land roles at Tesla, GE, Louis Vuitton, Columbia Medical Center, Discovery Channel Oscar de la Renta, and PETA to name a few. Rachael has been nationally recognized in Forbes, Glamour, Teen Vogue, Business Insider, Bustle, and The Huffington Post.
1. How did you get started working?
First, I was inspired by my peers in college who were not landing the jobs that they were perfect for. It was not intellect, experience or the GPA that they lacked, but rather professional confidence. They were going into those interviews doubting themselves and their ability even though they were the perfect fit. I had an a-ha moment when I realized that these were not isolated cases and so many other women fit into the category of lacking professional confidence. I saw a lack in the market for a personalized, 1 on 1 career workshop to coach women into landing their dream job. It was imperative that this stayed digital so that women from all over the country could have access. I work everyday from my home, manage my team virtually and mentor some of our VIP clients via Skype.
2. How did you choose the work-at-home career you do?
As cliche as this sounds, I believe that my career chose me. I was surrounded by the women I mentioned above and saw an opportunity to help them tremendously. This was never anything I planned on doing with my life but I found out that this is my true passion and calling. It was just an added bonus that I could work from home, not the reason I chose it.
3. How did you get started (basic initial steps)?
Initially, I started coaching my friends (and friends of friends) for free. I would sit down with them at coffee shops or in their apartments and talk with them about the steps they needed to take to reach their goal. After I saw the success that these women had, built out their case studies, I realized I was on to something and I decided to start professionally coaching. Word spread and I started receiving inquiries from strangers in my inbox, I then when on a massive college tour reving up our PR. I then created the official business and website and made it my full-time job.
4. How did you get your first client or customer or job?
My first real client was a friend of a friend from college. She reached out to me after her friend told her about my unique tips and tricks. She had given up hope on landing her dream job and had settled working an entry level position at a company she was not passionate about. After our time together, she realized how much of an asset she was and started marketing herself in that way!
5. How do you market your business?
Primarily, I market my business on social media, referal programs and through network marketing speaking events (I have been requested to speak at 30+ Universities (NYU, Duke, BU, VT etc.) My team posts on Instagram and Facebook daily because my targeted demographic (millennial women) because they check these platforms multiple times every single day. I also make sure that all of these posts are consistently on brand (same color scheme, fonts, tone, etc) so that there is no discrepancy. My marketing material is created to inspire young women to understand that the sky is the limit for their professional future. I purposefully do this so that when people hear the name of my company, a mental image pops into their brain of a confident and fearless professional woman.
6. What does your usual day look like?
My usual day always starts with mindfulness. Before I even open my laptop I make sure to take the time to relax and envision the kind of day I want to have, I journal, I meditate and I work on manifesting and visualization exercises. After this, I always have a warm cup of peppermint tea and I sit at my desk and read emails. Next, I usually have 2-3 Skype sessions with clients, sponsorship calls, event booking meetings, digital content creation and spend an hour strategizing future projects.
7. What do you know now that you wish you knew when you started?
I wish I knew that failure wasn’t a stop sign. Starting and maintaining my own business has had a lot of no’s. When I was younger and the company had just taken off, these were discouraging. I am so passionate about what I do that when something didn’t come to fruition or someone didn’t share my same vision, I took this incredible personally. It felt like they were saying no to me, which is not the case. Resilience has been the most important lesson that I have learned. As long as I am helping women achieve their dreams, nothing will stop me from sharing, growing and empowering.
8. What advice would you give someone who wants to work from home?
My advice would be to set a strict schedule for yourself. It’s easy when there is no one overseeing your work to push things back or to take days off but it is crucial that you treat your work like any other office job. Additionally, set aside time in this schedule for yourself. This is just as crucial! It is just as easy to get immersed in a project and look up at the clock and realize that it’s 3am. Make sure that you shut the computer at the end of the day and separate your work from your personal life. Create a schedule that benefits your work and yourself and stick to it!
Find Rachel Bozsik Online:
Website: The Brand Girls
Facebook: The Brand Girls
Instagram: @thebrandgirls
Linkedin: Rachael Bozsik
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