Stacy Verdick Case Up-Cycled Her Way To Work At Home Success


Stacy Verdick Case is the Owner of Peony Lane Designs. She has been working from home for several years up-cycling furniture and selling vintage at both a brick and mortar store and online through Etsy.

1) How did you get started working from home?

When I quit my full time job and decided to become and entrepreneur it made sense financially and it allure to be there for my daughter since entrepreneurship isn’t a 9-5 job.

2) How did you choose the work-at-home career you do?

Upcycling furniture had been my side hustle for years before I decided to go full time. I added the Etsy vintage selling as a natural offshoot of what I do and it all took off from there. Now I’ve added the YouTube channel to show people how to use the paint I sell and that expanded into more DIY tutorials and junking videos where I take viewers shopping with me.

3) How did you get started (basic initial steps)?

My first step was to find a retail lot to sell my products. Without that I was dead in the water. After that it was a matter for setting up the website and getting my social media together.

4) How did you get your first client or customer or job?

Through my retail outlet. I had cards stating that I did custom work and my first custom job came from someone who saw one of my pieces and liked the color. I offered to sell her the paint but she just wanted her own piece done for her. So I did.

5) How do you market your business?

Business cards at my retail location, my website, YouTube, and social media have been all that I’ve done.

6) What does your usual day look like?

I wake up at 6 get my daughter and myself ready for the day. Drive her to school and then I “clock in” on my work. I go through emails first thing and then I go to my workshop and work on my latest furniture piece. Then I break for lunch. During this time I usually watch a workshop or a YouTube tutorial on marketing, social media, or visual merchandising. Then I pick my daughter up from school. Then it’s family time until she goes outside to play with her friends. Then I write blog posts, check emails again, prepare Etsy listings and shipments for the next day. Then it’s dinner and after my daughter goes to bed at 8 I schedule blog posts, videos and social media until I go to sleep around 11.

7) What do you know now that you wish you knew when you started?

To talk about what you do. This might have been just a problem for me because I’m inherently shy so I never told people what I did it wanted to do. Once I got over that my business really started to succeed. People began to support me and What I do and I felt less lonely.

8) What advice would you give someone who wants to work from home?

Treat it like a job and guard your time . Once people know you are working from home they will try to encroach on your work hours. I hate when I hear people say well you’re not working anyway can you do . . . Fill in the blank on how they want to suck up your time. Don’t let them correct them immediately and tell them I am working and I’m scheduled out until. . . Them let them know if you can help them or if it won’t be possible.

Find Stacy Verdick Case Online: 



Twitter: @PeonyLaneDesign

Pintrest: @peonylanedesign


Facebook: @PeonyLaneDesigns

[click_to_tweet tweet=”Learn how Stacy Verdick Case turned her side-hustle of upcycling furniture into a full-time work-at-home career! @PeonyLaneDesign #workathome #sidehustle #homebiz” quote=”Learn how Stacy Verdick Case turned her side-hustle of upcycling furniture into a full-time work-at-home career! @PeonyLaneDesign #workathome #sidehustle #homebiz”]

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