When I ask other online entrepreneurs about the one strategy they could never do without, their answer is nearly always email marketing. There is a reason successful Internet business owners say, “The gold is in the list.” But many beginning online entrepreneurs put off starting a list thinking it’s too expensive or hard. Not starting a list right away means leaving money on the table. Here are actionable tips that you can start using today.
One of the most effective ways to market your business also is one of the most common causes of headaches for work-at-home entrepreneurs; email marketing. Most people have tons of questions about what to do and how to best use this form of marketing. When should I send out emails? How often is too often? What subject line to use? We all want to start off on the right foot, especially when it comes to gaining more exposure for our business. So, we asked our experts what they suggest. Here are our experts favorite email marketing strategies. read more
Every successful online entrepreneur I know has an email list. But like most tasks new online business owners are told they need to do, often there is little information on how to do it. You’re tweeting and pinning and emailing, but are you doing it right? read more
Yes, you need an email list. If you do business online (and every business should be online), you need to develop and nurture an email list. I know many people question this marketing strategy since social media has come along and created new ways to stay in touch with consumers. But nothing works quite as well as a mailing list. Think of it this way, social media is like walking into a party and announcing, “Hey everyone, I just put my product on sale for half off!” Many of the people in the room will give a thumbs up and some will buy. But an email list is like going directly up to an individual person, saying hello, giving some helpful bit of information with an “oh by the way, my product is 50% off”. Although email is sent in bulk, it has a direct, more intimate feel. And that’s how you want to treat your list (and social media friends). They are special because they’ve raised their hands and said, “Yes, I want to hear from you.” read more
Guest Post from Jacqueline Myers
Let me tell you a story. I’m not proud of it, but here it is.
A couple of weeks ago, a friend and co-worker of mine and I were talking about some email correspondence we received from another employee where we work. This person is in a place of power within the college (yes, we work for a college, which makes it even worse), a director with many staff members under her. read more
Many years ago, I was talking to a man about a business opportunity and he told me he was building a website that would work for him 24/7. He was a truck driver, so I’m sure the flexibility of an online business was appealing to him. But he seemed to believe that all he needed was a website. While a website is an important aspect to online success, having a website in and of itself doesn’t mean he’ll make money. I think this is where many would-be online entrepreneurs struggle. If you don’t let people know about your website, they can’t find it and therefore can’t buy from it. read more
eBay’s DSR scores or Detailed Seller Rating scores are important to anyone buying and selling on eBay. Buyers look at your DSR to determine whether or not to buy from you, so it is important as a seller to do your best to keep those DSR scores up. read more
There are very real concerns about list building and promoting to the people on your mailing list. And all the conflicting information out there doesn’t help matters when you’re trying to do the right thing. read more