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Alfonso Colasuonno is the co-founder and co-CEO of MyCareerHacker.com, an e-Business providing resume, cover letter, and LinkedIn profile rewriting for job seekers. MyCareerHacker’s focus is on trying to save a generation (Millennials) from the hopelessness of underemployment, unemployment, or working jobs unrelated to their aspirations. Alfonso graduated from Beloit College with a Bachelor of Arts in Creative Writing.
1) How did you get started working from home?
When I first began to have my creative writing published in literary magazines, I quit my job as an educator and librarian at a private college and hit the road to focus on building my career as a writer. Seeing as creative writing is not usually a viable way to make a decent income, I began to explore opportunities to engage in e-Business.
2) How did you choose the work-at-home career you do?
In 2014 and 2015, I was involved with a startup called Old Forgotten Art Found. At OFAF, I handled many of the human resources related duties (i.e. vetting, hiring, and sourcing candidates). After the project went on hold, I knew that I could take the insights I gleaned from this position and combine them with my writing ability to help those who don’t understand how to best to represent themselves to employers and recruiters.
3) How did you get started (basic initial steps)?
I logged into my Wordpress.com account, and a few hours later I had created a simple Wordpress site. Once the site was built, I immediately placed listings on Craigslist and Backpage, and publicized the business to friends, family, and former colleagues through Facebook, Twitter, and personalized emails.
4) How did you get your first client or customer or job?
One of my closest friends mentioned my new business to a friend of hers; the friend purchased a resume rewrite.
5) How do you market your business?
We purchase a subscription on LinkedIn and search for 2nd degree contacts who are seeking employment. We reach out them with an offer of a free LinkedIn evaluation. For those that engage us, we provide the evaluation via a phone consultation. At the end of the consultation, we make an appeal to show the benefits of working with us and/or referring others our way. The strategy has been quite successful, as the alternative approaches don’t seem to work for our business, probably given the amount of competition.
6) What does your usual day look like?
Many phone calls with prospective clients. In downtime, performing LinkedIn evaluations, strategizing on future marketing directives with my co-founder (my fiancee Lauren Rubin)
and our team, and passing clients on to our employees or doing the work myself.
7) What do you know now that you wish you knew when you started?
There’s nothing that beats a personal touch when looking for customers. Traditional truisms for online marketing require extensive budgets and often produce lackluster results, if any.
8) What advice would you give someone who wants to work from home?
Take Napoleon Hill’s advice and burn all your bridges. In doing so, you will have no choice but to focus on your work from home endeavor until it succeeds. With that level of determination, it will.
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