Denise Stern is the CEO of Let Mommy Sleep, the company she founded in 2010. Let Mommy Sleep provides overnight baby nurses and newborn care providers to parents bringing home their twins, triplets and single babies from the hospital for the first time. They are based in Washington, D.C. and have opened in Philadelphia, Baltimore and New Jersey, with nationwide expansion happening now.
1. How did you get started working from home?
I got started working from home like so many other parents; I wanted to be home with 3 my children while still making a financial contribution to my family. I had to come up with a creative solution and starting a small business was that solution.
2. How did you choose the work-at-home career you do?
My work-at-home-career chose me, not the other way around. When my twins were born, my son was just 17 months old and my husband had no paternity leave. This showed me that there’s a real need for licensed, quality infant care, so I set out to create a business that helps brand new parents like me who might need a hand.
3. How did you get started (basic initial steps)?
I got started working at home by doing simple steps each day; first getting my business license, then making a basic website and then creating simple brochures to hand out to pediatrician’s offices.
4. How did you get your first client or customer or job?
I got my first clients from Google ads. Placing consistent advertising on Google allowed us the visibility we needed to be taken seriously as a business at a time when the concept of overnight newborn care was still new to some parents in my area.
5. How do you market your business?
Let Mommy Sleep is marketed on all major social media by giving our audience helpful evidence based information on the care of babies age 0-6 months old. We also partner with our local pediatricians and ob offices to get our information to parents in need.
6. What does your usual day look like?
A usual day for me means opening my eyes and immediately checking email for any must answer issues that might have arisen overnight; new babies that have arrived or nurses who need a last minute change in schedule. I then help my 3 kids in the morning with any schoolwork, getting lunches made and then off to school. A basic workday means computer time and putting on my headset to communicate with new parents, my staff and vendors while mixing in exercise and household tasks.
I do my best to end the workday when the kids come home from school and my husband finishes work so we can all have family time.
7. What do you know now that you wish you knew when you started?
What I know now that I wish I knew when I started is the power of working smarter, not harder. I made life harder than it needed to be and wasted time simply by not knowing about social media scheduling, automated website responses, administrative templates and other small business owner tools. New business owners should always research the tools available to them in order to maximize the time they can spend being creative.
8. What advice would you give someone who wants to work from home?
The advice I’d like to give to those who want to work at home is to stay on a schedule. It’s easy to get tempted to do a thousand other things besides work so staying on a basic schedule will help you be productive every day. At the same time, enjoy it!
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Leslie Truex is an ideaphoric writer, speaker, entrepreneur, social worker and mom trying to do it all from the comfort of her home. Since 1998, she's been helping others create careers they love by providing work-at-home information and resources through Work-At-Home Success.
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