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Michael Quinn owns and manages two insurance blogs with his wife, Joann. He graduated from the University of Central Florida with his Master’s in 1999 with a degree in Communicative Disorders.
1) How did you get started working from home?
I simply started an insurance blog and began writing content that I thought would help consumers. Once I understood the potential and how it can grow into a business I knew that’s where I wanted to focus and how my business would grow.
2) How did you choose the work-at-home career you do?
I was getting burned out with my first business. My brother-in-law is an insurance agent and one day we had a long conversation about all the possibilities that it provided. I didn’t want to do traditional door to door sales, because that was similar in structure to what I was already doing with my first business. I went online and found that agents could sell right from home by setting up a website and providing help in the form of a blog. I saw all the possibilities and knew that’s how I wanted to build my business. Soon after, I secured my health and life insurance license and started building my business online.
3) How did you get started (basic initial steps)?
Once I was licensed I had to get several things in order. I had to get contracted with insurance companies and brokerages that were supportive of online and phone sales. I had to get licensed in multiple states in order to sell nationally. I had to create my websites and used WordPress as my website’s foundation. Once I created my first website, I had to learn how to optimize it and how to implement proper SEO.
4) How did you get your first client or customer or job?
I got my first client from my website in 2014. It was such an incredible milestone! Generating your first lead and client online is incredible. It’s very satisfying creating content on my blog that consumers are finding useful. It builds trust and familiarity with my clients that is so different from cold calling or door knocking.
5) How do you market your business?
The majority of our business is marketed by organic search results in Google, Bing and Youtube. For paid advertising, we have had success with Facebook Ads.
6) What does your usual day look like?
I don’t have a set schedule, but I have weekly goals that I address. If I receive a lead from my website, I drop everything that I’m doing and reach out to them. My week is summarized by the following in no particular order: Content creation (blog posts, videos, infographics), answering questions via email and phone, researching the best companies based on my client’s information, field underwriting, submitting applications, follow up, and website maintenance.
7) What do you know now that you wish you knew when you started?
For one of our blogs, Youtube is doing great. So in hindsight, I wish we focused on Youtube immediately..
8) What advice would you give someone who wants to work from home?
It’s so cliche, but find something you enjoy and it won’t feel like work. Insurance sounds like the most boring job on earth, but I love it! My business allows me to do so much. I’m able to be creative by designing websites and creating content. I’m able to help people solve problems and save money. I get to educate and answer questions. I’m able to work from home or anywhere because my business is online 24 hours a day. As a family, we can travel or move anywhere and not skip a beat with our business.
Find Him Online:
Twitter Handle: @themickquinn
Facebook Life Insurance Blogdotnet