Work-At-Home Success Profile: Christine McAlister Turned Tragedy Into Triumph
Christine McAlister is a business and success coach, and expert on turning tragedy into triumph. Her company, Life With Passion, helps high-achieving, motivated women to quit and stay out of their 9-5 jobs, by creating and growing online businesses out of their passions.
1) How did you get started working from home?
I quit my job in 2010 to go full-time with my side-hustle, which was an online marketing business with a niche in the horse industry.
2) How did you choose the work-at-home career you do?
In 2015, after building a 6-figure online marketing business, my first daughter, Maeve, was unexpectedly stillborn at full-term. In the grief and rebuilding that followed, I made the decision to move from my Zone of Excellence to discover and build my business around my Zone of Genius, as Gay Hendricks describes in his book, The Big Leap.
My passion has always been helping other women become entrepreneurs, so I founded Life With Passion to teach them how to do just that!
3) How did you get started (basic initial steps)?
Started on the side – I built my online marketing business business on the side of my draining 9–5, and when I finally quit, I replaced my full-time income in the first month.
Focused only on money-making tasks – Instead of feeling like I had to have the perfect website, or go to every networking event, I focused on the relationships I already had to turn them into clients.
Created and sold premium – priced services- I designed a premium-priced, value-packed offer based on what I’m good at, how I like to work and where I shine. Hustling a lot of tiny, one-off services is going to take a lot more time
and energy than offering a couple of premium-priced goods or services.
4) How did you get your first client or customer or job?
I reached out individually to someone I had a personal relationship with and who I believed I could help.
5) How do you market your business?
Today, I run a highly engaged Facebook group, appear live streams and on podcasts, write articles, and send newsletters.
6) What does your usual day look like?
I start my workdays playing with my 1-year-old, then I work with clients and/or create content. At least once a week, I take a half-day off to go ride my horse, and I typically take a full weekday off each week to spend with my daughter. I end each day by spending time with my husband.
7) What do you know now that you wish you knew when you started?
Support & accountability are KEY ― get them now.
It’s perfectly acceptable to borrow huge sums of money to get a formal education, but the minute we graduate, most of us start telling ourselves we don’t need to invest in ourselves anymore and that if we’re smart, we should to be able to figure it out for free. This is backwards! The most successful entrepreneurs are always learning, always investing in themselves to continually improve.
The most successful athletes are coached their ENTIRE CAREERS. Find an expert you connect with and get some support and accountability. After over a decade of running my own 6-figure businesses, I’m telling you: it will be the best money you ever spent on yourself AND your business.
8) What advice would you give someone who wants to work from home?
Rather than thinking about it or wishing for it, start with 5 minutes of action each day toward your goal.
Clarity and confidence both come from taking action, not from waiting to get clear or confident until you do, so if you want to work from home, those 5 minutes a day are going to teach you more than dreaming about it ever could.
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