Work-At-Home Success Profile: Michael Prempeh


Michael Prempeh, Managing Partner for Cave Social: I am from Toronto and have been working in marketing since we founded Cave Social in 2013.

1)How did you get started working from home?

We founded Cave Social fresh out of college, and like every other college graduate, we had no money. The little money that we were making, we put back into the company where ever it was needed. Finding an office space in our early days wasn’t even in the question, instead, we turned half of my business partner’s large bedroom into the first office space for Cave Social.

2) How did you choose the work-at-home career you do?

We started as an online men’s magazine, Cave Magazine, which was able to garner over 2 million views in a little over 2 years. We learned our marketing tactics for our magazine was a valuable asset to many companies, which is when we began Cave Social.

3) How did you get started (basic initial steps)?

For our first office, we cleared half of my business partner’s bedroom and declared it our office space. We took a trip to Ikea, bought a couple desks and a couple chairs, which sort of made it more official.

4) How did you get your first client or customer or job?

Our first client came after one of our articles on Cave Magazine went viral and caught the attention of our first client, who at the time was a client of a family friend for other services. We were then connected and the client is still with us today!

5) How do you market your business?

We market our company by using all of the social media networks we find effective, such as Facebook, Instagram, Twitter, and Snapchat. We also rely heavily on the content we provide on our website for new and veteran marketers. In the past year, we’ve also been invited to take part in many speaking engagements to speak on the value of content marketing to your business.

6) What does your usual day look like?

I wake up at 6:30 am, catch up on daily news and reading. From 8 am-9 am I am working out at the gym. 9:30 am – 6 pm I set my work priorities for the day and start working away for the day. After work, I usually try to do something out of the house, especially if I wasn’t able to get out during the work day at some point.

7) What do you know now that you wish you knew when you started?

I wish I knew to take a break from working at home every couple of days. When you work from home, it is very important to get out of the house when you can to interact with people or before you know it, you will have spent three days inside your home without even noticing, which will eventually take a toll on your mental health.

8) What advice would you give someone who wants to work from home?

The flexibility of working from home is great, but it is not always as luxurious as it seems. You need to be very disciplined with yourself and treat it as if you’re going to an office every day. Also, arrange to work from a coffee shop at least once a week to make sure you’re interacting with people and your not spending all of your time inside of your home.

Find Him Online:

Website: Cave Social

Twitter: @CAVEMP

Facebook: Cavesocial



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