Walsh Costigan runs a tech startup company in it’s early stages. She’s currently working from home and coffee shops. Her company, Lexody, is the first, in-person immersion network.
1) How did you get started working from home?
I quit my comfortable job at a tech startup, to start my company, Lexody. I had been working on Lexody during the nights and weekends for almost a year, and at some point you have to make the leap into pursing it full-time.
2) How did you choose the work-at-home career you do?
I studied French in college, and wanted to find a native French speaker on campus to practice with. I couldn’t find any service that allows this, so I started and ran a Language Exchange program on my campus for 3 years. After seeing such a huge demand for this service, I knew I needed to create a larger-scale version of this student organization, and hence, Lexody was born.
3) How did you get started (basic initial steps)?
I believed in myself, the product, and then I just quit my job. The hardest step is to dive off the deep end, and make the personal commitment to yourself, that you’re going to start something amazing, without having any certainty about the future.
4) How did you get your first client or customer or job?
Social media marketing has been a big part of our user acquisition, followed by word of mouth, key word search, and just simply hanging up signs around NYC.
5) How do you market your business?
Our biggest marketing piece right now is social media and word of mouth. We are also working on SEO/SEM strategies.
6) What does your usual day look like?
No day looks the same. I try to split my time equally between the two most important things right now: ‘Traction’ and ‘Build’. So in any given day I develop the actual program (I taught myself how to program just to create Lexody), as well as work on marketing to find new users.
7) What do you know now that you wish you knew when you started?
Start sooner. You don’t need a working product to start signing up users on a wait list. Spend an hour to put up a wait list page, and see if there is true demand for your product before you spend time or money developing it.
8) What advice would you give someone who wants to work from home?
If you are confident in your company, and know there is value for others, just do it! The hardest part is making the decision. Once you have quit, you have 100% of your time to hustle and just make things happen for yourself and your company.
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Leslie Truex is an ideaphoric writer, speaker, entrepreneur, social worker and mom trying to do it all from the comfort of her home. Since 1998, she's been helping others create careers they love by providing work-at-home information and resources through Work-At-Home Success.
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